figgywiggy.com revenue estimates

Web research on figgywiggy.com reveals it is a niche eCommerce store focused on playful, nostalgic Singapore-themed souvenirs targeting locals and overseas friends, indicating a small-scale operation with limited brand recognition and maturity as a local specialty brand. Industry benchmarks for small niche gift and souvenir eCommerce stores (e.g., average monthly traffic of 2,000-5,000 visitors from ecommerce performance metrics) were applied, adjusted downward for its geographic focus on Singapore market and low SEO visibility inferred from absence of prominent search rankings. Traffic composition uses typical ratios for similar verticals: 40-50% organic, 5-10% paid search, 20-30% direct (loyal/nostalgic buyers), 10-20% social (playful product appeal), and 10-20% referral (industry benchmarks). Product pricing analysis from site shows affordable souvenirs (~SGD 20-100 range), positioning as budget-friendly premium keepsakes, yielding average order value of $50 USD (converted at current rates) based on mix of plush toys and novelty items. Conversion rate of 2.5% aligns with ecommerce benchmarks for gifts/souvenirs (1.5-3.5%). Monthly revenue estimated as total traffic × conversion rate × AOV, using conservative traffic for store maturity and market positioning.