genrage.com revenue estimates

Estimates derived from Similarweb traffic analytics for genrage.com and competitors (e.g., 34.3K total visits for a similar site, category rank #200 in Fashion and Apparel, global rank #140405, India country rank indicating modest traffic for emerging brand)[3][6][9]. Total monthly traffic benchmarked at 35K using industry averages for small Indian streetwear DTC sites targeting Gen Z in Tier 1/2 cities, with traffic composition split as 40% organic, 15% paid search (typical for fashion ecom with Instagram focus), 20% direct (loyal community drops), 15% social, 10% referral per ecommerce performance metrics[2][5]. Organic and paid estimated from these ratios and SEO visibility inferred from competitor overlaps (e.g., offduty.in at 887.9K visits)[3][6]. Conversion rate of 2.5% applied from industry benchmarks for budget streetwear (1.5-3.5% range for fashion DTC)[industry benchmarks]. AOV of $1200 (approx. INR 100,000) based on product analysis (baggy pants, hoodies at budget-friendly pricing ~INR 1,000-2,000, typical order mix of 2-3 items) adjusted for INR primary currency and Indian market[1][2][8]. Monthly revenue calculated as total traffic × conversion rate × AOV. Factors include store maturity (newer brand with community-first model, in-house production), budget positioning, India geographic focus, and streetwear benchmarks for traffic ratios (organic dominant for niche fashion)[2][4][5].