supply.co revenue estimates

The analysis is based on reliable SEO data indicating that supply.co receives approximately 10,271 organic search visitors per month. To estimate paid search traffic, industry benchmarks for B2B ecommerce and SaaS platforms were applied, which typically show that paid search accounts for about 20-35% of total traffic for established brands in this sector. Given the store's likely focus on lead generation and enterprise solutions, a conservative estimate of 30% paid search traffic relative to organic was used, resulting in approximately 3,081 paid search visitors per month. Total monthly traffic was estimated by combining organic and paid search figures and applying typical direct, social, and referral traffic ratios for B2B ecommerce and technology platforms. Industry benchmarks suggest that direct and referral traffic can account for 30-50% of total visits for mature B2B brands, while social traffic is generally lower. Using a moderate multiplier, total monthly traffic was estimated at roughly 20,542 visitors. For revenue estimation, ecommerce performance metrics for B2B supply chain and logistics technology platforms indicate average conversion rates between 0.8% and 1.5%, with higher-value transactions due to enterprise pricing models. A conversion rate of 1.0% was selected as a reasonable midpoint, reflecting the store's likely focus on qualified leads and high-value solutions. The average order value (AOV) for this industry typically ranges from $80 to $150 for initial purchases or subscriptions, with enterprise contracts often exceeding this. A conservative AOV of $100 was used for estimation purposes. Monthly revenue was calculated by multiplying total monthly traffic (20,542) by the conversion rate (1.0%) and the average order value ($100), resulting in an estimated $205,420 in monthly revenue. The primary currency used by the store was determined through analysis of website content, pricing displays, and checkout options, which consistently show USD as the default currency. The industry/vertical was identified by reviewing the store's product offerings, target audience, and market positioning, which focus on supply chain management, logistics technology, and B2B solutions for retailers and ecommerce businesses. This aligns with the broader supply chain and logistics technology sector, which serves enterprise clients seeking operational efficiency and integration tools. All estimates are based on reliable SEO data, industry benchmarks, and ecommerce performance metrics for B2B technology platforms, with adjustments made for the store's apparent maturity, brand recognition, and market positioning as a provider of supply chain solutions.