joeandbella.com revenue estimates

The estimates are based on a combination of reliable SEO data indicating approximately 6,430 organic search visitors per month, industry benchmarks for ecommerce traffic composition, and typical conversion rates in the fashion and adaptive apparel verticals. Paid search traffic is estimated at roughly 25% of organic traffic, reflecting moderate paid advertising efforts typical for niche ecommerce stores focusing on adaptive clothing. Total monthly traffic is projected by adding organic, paid, direct, social, and referral sources, assuming organic accounts for about 45% of total visits consistent with ecommerce standards. Monthly revenue is derived by applying a 2.5% conversion rate, which aligns with fashion ecommerce averages, to total traffic, multiplied by an average order value (AOV) of about $100, estimated from product pricing visible on the site and adaptive apparel market pricing. The primary currency is USD, as the brand is US-based and targets the US market. The industry is identified as adaptive apparel for older adults, a niche within fashion ecommerce addressing ease of dressing and mobility challenges. This methodology integrates ecommerce performance metrics, public data on adaptive clothing pricing, brand maturity signals from web presence and interviews, and typical traffic channel distributions for a specialized apparel brand with growing but targeted market reach.