makeupstore.com revenue estimates

Estimates are based on publicly available web traffic data and industry benchmarks for ecommerce stores in the beauty and cosmetics vertical. Similarweb data shows makeupstore.com receives approximately 403.5K total monthly visits with a bounce rate near 47.5% and average visit duration under 1 minute, indicating moderate engagement. Industry benchmarks for beauty ecommerce suggest organic search typically contributes around 45%-50% of traffic; thus, organic search traffic is estimated at about 180K visitors per month. Paid search traffic is often lower, roughly 10% of total traffic, so estimated at 40K visitors. The remaining traffic comes from direct, social, and referral sources. Conversion rates for beauty ecommerce generally range from 1.5% to 3%; a mid-range 2.0% is assumed here. Average order value (AOV) is estimated at $80 based on typical pricing of mid-range beauty products and gift sets visible on the site. Monthly revenue is calculated by multiplying total monthly visitors (400K) by conversion rate (2%) and AOV ($80), resulting in roughly $1.6 million. The primary currency is USD as the domain and product mix target the U.S. market, consistent with Similarweb's country rank and language. This methodology integrates web analytics data, ecommerce performance metrics, product pricing observations, and sector-specific traffic composition standards to approximate monthly traffic and revenue figures.