thesouledstore.com revenue estimates

This analysis uses reliable SEO data for organic traffic, publicly available data for total site visits, and industry benchmarks to estimate traffic composition, conversion rates, and revenue. Total monthly traffic is based on multiple analytics sources reporting 2.7M–3.0M visits, with India as the core market[1][2][6]. Paid search traffic is estimated at 40,000 monthly visitors, assuming that paid channels (including search, social, and display) drive a larger share than organic, as is typical for established ecommerce brands in this vertical. The conversion rate of 1.5% reflects industry averages for apparel ecommerce in India, accounting for the store's strong brand recognition and product mix. Average order value (AOV) is estimated at $60 (approx. INR 5,000), based on observed product pricing and typical basket sizes for lifestyle/fashion retailers in India. Monthly revenue is extrapolated from the AOV, conversion rate, and total traffic, yielding approximately $2.8M (INR 23.5 crore), consistent with recent public reports of annual revenue in the INR 235 crore range[7]. The primary currency is INR, as the store targets the Indian market exclusively. The industry is Apparel & Fashion (Online Retail), with a focus on pop culture-inspired apparel and accessories[2][6]. All estimates are informed by ecommerce performance metrics, traffic source ratios typical for mature online retailers, and the store's market positioning as a mid-premium, youth-focused brand.