mastersupply.co revenue estimates

The estimation is based on the reliable SEO data stating the store receives approximately 8,604 organic search visitors per month. Typical ecommerce benchmarks for apparel stores suggest paid search traffic often ranges from 15% to 25% of organic traffic, so a conservative estimate of 1,500 paid visitors monthly was used. Direct, social, and referral traffic together frequently add about 50% to 70% more visitors on top of organic and paid combined, leading to an estimated total monthly traffic of around 16,000 visitors. The store’s product focus, as described on its About Us page, is on high-quality, handcrafted leather jackets produced in small batches, indicating a premium product positioning with average order values around USD 100 (approximately CAD 130). Conversion rates for niche, premium apparel ecommerce sites typically range from 2% to 3%, with 2.5% chosen as a middle ground considering the brand’s artisanal appeal but relatively modest traffic volume. Multiplying total estimated traffic (16,000) by the conversion rate (2.5%) and average order value (USD 100) yields monthly revenue near USD 60,000. The primary currency is CAD since the company is Canadian-based and targets the North American market. These assumptions incorporate industry benchmarks for traffic composition, typical conversion rates in fashion ecommerce, product pricing inferred from leather jacket pricing norms, and the store’s market positioning as a premium, small-batch manufacturer with direct-to-consumer sales. The methodology blends reliable SEO traffic data, ecommerce performance metrics, and publicly available company information while avoiding reliance on specific traffic analytics providers.