megelin.com revenue estimates

The estimate for paid search traffic is based on industry benchmarks for ecommerce stores in the beauty and wellness vertical, which typically allocate 30-40% of their total traffic to paid search channels. Given the reliable SEO data indicating 3,311 organic search visitors per month, paid search traffic is estimated at approximately 50% of organic, reflecting a balanced approach to digital marketing and the store's moderate brand recognition. Total monthly traffic is calculated by combining organic, paid, direct, social, and referral sources, using industry benchmarks that suggest direct and referral traffic account for 40-50% of total visits for established ecommerce stores. The conversion rate is estimated at 1.5%, which is typical for mid-tier beauty and wellness ecommerce sites, considering the product mix and market positioning. Monthly revenue is derived by multiplying total traffic by the conversion rate and average order value. The average order value is estimated at $150, based on product pricing observed on the website and typical spending patterns for home beauty and wellness devices. The primary currency is USD, as the store's website and customer reviews indicate a strong presence in North America and global markets. The industry is identified as Beauty and Wellness Devices, given the store's product offerings and market focus.