moonmogul.com revenue estimates

Estimates derived from web research on moonmogul.com, revealing a direct-to-consumer online store specializing in premium moon-inspired apparel, jewelry, and accessories with product prices ranging from $25 for basic tees to $250 for statement pieces like moon phase necklaces. Industry benchmarks for fashion ecommerce (e.g., average conversion rates of 2-3%, AOV of $150-200 from sources like Shopify reports and ecommerce performance metrics) were applied. Store maturity assessed as mid-tier (1-2 years old based on copyright notices and content freshness), with moderate brand recognition in niche celestial fashion communities via social media presence on Instagram/TikTok. Traffic composition estimated using typical fashion industry ratios: 35% organic, 25% paid search, 15% direct, 15% social, 10% referral. Domain authority inferred as medium (around 25-35) from limited backlink profiles in niche blogs and social shares, supporting organic traffic projection. Geographic focus primarily US/EU (evident from shipping policies and USD pricing), aligning with higher conversion benchmarks for premium-positioned DTC brands. Total traffic scaled to 35K monthly visitors for a niche player, yielding revenue via revenue = total traffic × conversion rate × AOV formula, cross-checked against average fashion ecommerce revenue per visitor ($4-6).