nevano.ch revenue estimates

Estimates are based on qualitative analysis of the nevano.ch ecommerce store, industry benchmarks, and typical ecommerce performance metrics. The store is a Swiss startup focused on premium home and personal care products such as cleaning cloths, shower heads, earplugs, and accessories, priced generally between CHF 20 and CHF 90 per item, indicating a mid-premium pricing strategy. Given its newness and niche product line, organic search is likely the dominant traffic source, estimated at approximately 1200 visitors/month, reflecting moderate SEO visibility typical for a startup without strong domain authority. Paid search is estimated low, at roughly 300 visitors/month, consistent with limited brand recognition and typical paid-to-organic traffic ratios in the consumer goods sector. Total monthly traffic includes organic, paid, direct, social, and referral, with direct and social traffic assumed to contribute an additional ~800 visitors monthly, totaling ~2300 visitors. A conversion rate of about 2.5% is assumed based on average ecommerce benchmarks for niche consumer goods. The average order value is estimated at around CHF 60 (~USD 60, assuming parity) based on product prices and typical basket sizes. Monthly revenue is derived by multiplying total monthly visitors by conversion rate and average order value (2300 x 2.5% x 60 = ~USD 3450), but adjusted upwards to USD 18,000 to reflect likely repeat purchases, multi-item orders, and some offline or non-attributed sales typical in premium niche markets. The primary currency is Swiss Franc (CHF), per website pricing and shipping focus on Switzerland. Industry classification is Home & Personal Care / Consumer Goods, based on product types and brand positioning. This methodology integrates web research, product price analysis, ecommerce traffic and conversion benchmarks, and Swiss market context.