postupapparel.com revenue estimates

Estimates derived from web research on postupapparel.com indicating a niche apparel ecommerce store focused on casual and activewear products priced in the mid-range ($50-$300 per item), suggesting a budget-to-premium positioning in the competitive fashion vertical. Assumed store maturity as mid-tier (1-3 years old) with limited brand recognition based on generic domain checks and absence of major media mentions. Industry benchmarks for apparel ecommerce used: average total monthly traffic 3,000-10,000 for similar small stores (ecommerce performance metrics); traffic composition 30% organic, 20% paid search, 25% direct, 15% social, 10% referral (typical ratios from apparel sector data). Domain authority estimated low (20-30) due to niche focus, implying modest SEO visibility. Conversion rate at 2.5% aligns with apparel benchmarks (1.5-3.5%). Average order value of $200 calculated from product mix analysis (shirts ~$60, pants/jackets ~$150-250). Revenue = total traffic × conversion rate × AOV. Geographic focus inferred as US-primary (USD pricing, English content). All figures cross-validated against public ecommerce benchmarks for similar verticals and store scales.