rettrose.in revenue estimates

The estimates are based on industry benchmarks for small to mid-sized ecommerce stores in the fashion apparel vertical targeting the Indian market. Rettrose.in's product pricing, visible from the website, suggests average order values around 2000-3000 INR (~$25-40 USD), typical for budget to mid-range fashion ecommerce. Conversion rates for fashion ecommerce generally range from 1.5% to 3.5%; a midpoint of 2.5% was used reflecting moderate brand recognition and competition. Traffic composition estimates assume organic search is the primary source (about 43%), with paid search being smaller due to low brand recognition and typical ecommerce marketing budgets (about 6%). Total monthly traffic includes organic, paid, direct, social, and referral sources, with direct and social accounting for roughly 30% combined, inferred from typical ecommerce traffic distributions. Monthly revenue was calculated by multiplying estimated total monthly visitors by the conversion rate and average order value. The primary currency is assumed to be Indian Rupees (INR) based on the domain location (.in) and product pricing. Industry vertical is derived from product category analysis on the website (clothing, accessories). This approach relies on publicly available ecommerce performance metrics, market research on Indian ecommerce consumer behavior, and general ecommerce traffic and conversion benchmarks.