suta.in revenue estimates

The estimate starts with reliable SEO data indicating approximately 1,418 organic search visitors per month. Ecommerce industry benchmarks for a niche fashion store like suta.in, which specializes in ethnic apparel, suggest paid search traffic typically ranges between 20-40% of organic traffic for stores with moderate brand recognition and advertising budgets. Hence, paid search traffic is estimated around 400 monthly visitors. Direct, social, and referral traffic combined typically constitute roughly 50-60% additional visitors beyond organic and paid, leading to a total monthly traffic estimate of about 3,500 visitors. Conversion rates in fashion ecommerce generally average between 1.5% and 3.0%. Considering suta.in's niche, product quality, and likely target demographic, a mid-range conversion rate of 2.5% is reasonable based on ecommerce performance metrics. Average order value (AOV) is derived from product pricing observed on the website, where typical ethnic wear pieces (sarees, kurtas) range approximately from 2,000 to 6,000 INR. Converting to USD at a rough rate of 83 INR/USD, an average order value near $60 is estimated. Monthly revenue is calculated as total monthly visitors multiplied by conversion rate and AOV: 3,500 * 2.5% * $60 ≈ $75,000. The primary currency used by the store is Indian Rupees (INR), inferred from the .in domain and product pricing displayed in INR. The store operates in the fashion ecommerce vertical specializing in ethnic apparel, confirmed by website product categories and market positioning. This methodology uses reliable SEO data for organic traffic as the baseline, applies industry benchmarks for traffic composition and conversion rates in fashion ecommerce, incorporates product mix and pricing observed directly on the site, and accounts for typical traffic source ratios and market characteristics relevant to an Indian ethnic wear brand.