swissskip.ch revenue estimates

The store swissskip.ch sells jump ropes, bundles, and related apparel like hoodies and t-shirts, as observed from product pages showing items such as beaded ropes, freestyle PVC ropes, heavy ropes, and bundles priced around SFr. 45-85 with free shipping thresholds at SFr. 45.90-84 CHF, confirming **CHF as the primary currency** from publicly available site data[1][2][3][5][6]. The **industry is fitness equipment focused on jump ropes**, a niche within sports and fitness ecommerce, based on product descriptions emphasizing calorie burn, weight loss, and training for beginners to advanced users[1][2][3][4][5]. Launched in October 2021 as a passion project by the founder who lost 40 pounds via skipping, it shows early maturity (about 4 years old by 2025) with growing social media traction in 2024 and plans for apparel expansion, indicating limited brand recognition typical of small DTC fitness stores[4]. Geographic focus appears Swiss/European given the .ch domain, CHF pricing, and Swiss-inspired branding[4]. Starting with reliable SEO data of **112 organic visitors per month**, I estimated other traffic using industry benchmarks for small fitness/sports ecommerce stores: typical ratios are ~25% organic, 12% paid search, 40% direct (loyal/repeat from brand passion and reviews), 15% social (momentum noted in 2024), and 8% referral, yielding paid search at 112 * (12/25) ≈ **56 visitors**; total traffic ≈ 112 / 0.25 = **450 visitors**. For revenue, applied ecommerce performance metrics for fitness niches: **2.5% conversion rate** (benchmark for small DTC fitness stores with targeted products and positive reviews like 'best jump rope ever')[2][5]; **$75 AOV** (converted from CHF ~SFr. 65-80 observed for single ropes/bundles at ~$72-92 USD assuming 1.15 CHF/USD rate, fitting premium-positioned durable, adjustable products vs. budget Amazon alternatives)[1][5][6]; transactions = 450 * 0.025 = 11.25; revenue = 11.25 * 75 ≈ **$3375 USD monthly**. Market positioning is premium quality (e.g., tangle-free, unbreakable handles, superior to Amazon per reviews) in a growing jump rope segment for home fitness, supporting these conservative estimates for a micro-store with low organic traffic[2][5]. Adjustments considered store maturity (low traffic implies bootstrapped operations from founder's room) and positive testimonials boosting conversions slightly above 2% baseline[2][4][5].