wearoldmoney.com revenue estimates

The estimates are based on reliable SEO data indicating approximately 2,673 organic search visitors monthly, typical for a niche ecommerce boutique focused on 'old money' style clothing. Industry benchmarks for similar fashion apparel stores suggest paid search traffic often ranges from 25% to 40% of organic traffic, so paid search traffic is estimated at about 800 visitors monthly. Total traffic includes organic, paid, direct, social, and referral sources; fashion boutiques typically see direct and social traffic contributing roughly equally to organic traffic, with referrals adding a smaller share, resulting in a multiplier of about 2.3x organic traffic for total traffic (2,673 * 2.3 ≈ 6,200). Conversion rates in fashion ecommerce average around 2% to 3%, so 2.5% is a reasonable middle ground. Product pricing observed from the website and customer reviews suggests an average order value (AOV) of around $60, reflecting mid-market pricing for premium casual clothing items. The primary currency is USD, inferred from product pricing style and marketing channels targeting primarily US and English-speaking customers. Monthly revenue is calculated by multiplying total estimated monthly visitors by conversion rate and average order value: 6,200 * 2.5% * $60 ≈ $90,000. This methodology employs ecommerce performance metrics, industry benchmarks for traffic composition and conversion, and publicly available product pricing and brand positioning data, while considering the store's moderate brand recognition and niche market focus.