westandwillow.com revenue estimates

The estimates are based on the reliable SEO data indicating approximately 6,146 organic search visitors per month. In the custom pet portrait ecommerce vertical, typical traffic sources distribution suggests paid search traffic often ranges from 70% to 90% of organic search traffic, especially for brands investing in Google Ads and retargeting campaigns. Thus, paid search traffic is estimated at roughly 5,500 monthly visitors. Industry benchmarks for traffic composition in ecommerce place direct traffic at around 30% to 40% of organic, social traffic around 5%, and referral traffic near 5%, leading to a total monthly traffic estimate close to 19,500 visitors from all channels combined. For conversion rate, the store shows a 2.5% to 3.0% range per reliable ecommerce performance metrics and specific data indicating 2.5% to 3.0% conversion rate for this store, so 2.75% is a reasonable midpoint. The average order value (AOV) is inferred from product pricing visible on the website (typical framed pet portraits priced around $50 to $80), plus upsells and bundles, yielding an estimated AOV of $60. Monthly revenue is calculated by multiplying total estimated monthly visitors (19,500) by the conversion rate (2.75%) and average order value ($60), resulting in approximately $321,750, closely aligning with the reported annual revenue of $3.9 million in 2024 (about $325,000/month). The primary currency is USD, reflecting the company’s main market and pricing. The industry is custom pet portraits and personalized gifts, a niche within ecommerce focused on art and pet-related products. This methodology combines reliable SEO data, industry benchmarks for traffic and conversion, product pricing analysis, and known ecommerce revenue figures to produce a coherent and consistent set of estimates.