wishluck.com revenue estimates

The estimates are derived based on publicly available information and industry benchmarks for mid-sized Shopify-based e-commerce stores operating in the Indian market. Wishluck.in is identified as an e-commerce store selling kids toys and other products, operating on Shopify, with about 1 year of domain age and moderate brand recognition. Industry benchmarks for similar Indian e-commerce stores suggest that organic search typically accounts for 60-70% of traffic, paid search 10-15%, with the remainder from direct, social, and referral sources. Given the niche (kids toys), average order values typically range between $30-$70 USD (or approximately 2500-5000 INR), leaning towards budget-conscious consumers. Conversion rates for Shopify stores in this vertical commonly range between 2-3%. Using these parameters and scaling for a relatively new but growing brand with limited paid marketing, organic traffic is estimated at about 25,000 monthly visitors, paid search around 4,000 visitors, and total monthly traffic roughly 40,000 (accounting for direct and social). Monthly revenue is estimated by multiplying total monthly orders (traffic × conversion rate) by average order value, yielding approximately $150,000 USD monthly revenue. The primary currency is Indian Rupees (INR), consistent with the geographic focus and product pricing on the site. This methodology relies on ecommerce performance metrics, typical traffic composition ratios, product pricing analysis from the site, Shopify platform norms, and comparable market data for Indian online toy retailers.