Import Attentive subscriber engagement to Meta custom audiences

Step 1: Export subscriber engagement metrics from Attentive

ConvertMate's growth team extracts comprehensive SMS engagement data from your Attentive account including click-through rates on message links, opt-in recency, message response patterns, and subscriber lifecycle stage. This export captures behavioral signals that indicate purchase intent and brand affinity beyond simple list membership. The team pulls this data on a continuous schedule to ensure your Meta audiences always reflect current subscriber engagement levels.

Step 2: Process engagement scoring with ConvertMate

The growth team processes raw Attentive metrics into composite engagement scores that weight recent activity more heavily than historical patterns. This scoring system identifies subscribers who consistently click SMS links, respond to conversational messages, and maintain active opt-in status as your highest-intent audience members. ConvertMate normalizes engagement metrics across different message types and campaign frequencies to create fair comparisons between subscribers with different interaction histories.

Step 3: Segment subscribers by engagement tier

ConvertMate segments your Attentive subscriber base into distinct engagement tiers including highly engaged users who click multiple messages monthly, moderately engaged subscribers who interact occasionally, and dormant contacts who haven't engaged recently. These segments become separate custom audiences in Meta Business Manager, allowing your paid social team to build different lookalike audiences and apply different bidding strategies based on engagement quality. The growth team continuously refines tier thresholds based on which engagement patterns correlate with actual purchase conversion rates.

Step 4: Build custom audiences in Meta Business Manager

The growth team imports each segmented subscriber list to Meta Business Manager as properly formatted custom audiences with email and phone number matching. This import process handles privacy compliance requirements and matching protocols to maximize the percentage of Attentive subscribers who successfully match to Facebook and Instagram user profiles. ConvertMate maintains these custom audiences with regular updates that add newly engaged subscribers and remove contacts whose engagement has declined below tier thresholds.

Step 5: Generate lookalike audiences for prospecting campaigns

Using your high-engagement SMS subscriber custom audience as the seed, the growth team creates lookalike audiences at various similarity percentages from 1% to 10% for Facebook and Instagram prospecting campaigns. These lookalikes mirror the demographic and behavioral characteristics of subscribers who actively engage with your text messages, producing cold audiences with significantly higher intent than lookalikes based on general website visitors or email subscribers. The team tests different lookalike percentages and engagement tier seeds to identify which combinations produce the lowest cost per acquisition in your paid social campaigns.

Scale prospecting with SMS engagement lookalikes

ConvertMate's growth team built this integration for a fashion retailer whose Attentive SMS subscribers converted at 4x the rate of email subscribers but represented only 8% of their total contact database. By creating Meta lookalike audiences from their most engaged SMS subscribers rather than generic email lists, the team reduced Facebook prospecting cost per acquisition by 47% while scaling ad spend from $12,000 to $45,000 monthly. The lookalike audiences based on subscribers who clicked at least 3 SMS messages in the past 30 days outperformed email-based lookalikes by 2.3x on conversion rate, proving that SMS engagement signals stronger purchase intent than email opens.

Suppress low-intent audiences from retargeting

The growth team implemented this workflow for a beauty brand that was wasting Instagram retargeting budget on subscribers who had opted into SMS for a one-time discount code but never engaged with subsequent messages. By importing Attentive engagement tiers to Meta Business Manager, the team created exclusion audiences of dormant SMS subscribers who hadn't clicked a message in 90+ days, removing them from retargeting campaigns. This exclusion strategy reduced cost per purchase by 31% on Instagram dynamic product ads while maintaining total conversion volume, as the team reallocated saved budget toward retargeting highly engaged SMS subscribers who demonstrated genuine brand interest.

Time VIP campaigns to SMS engagement cycles

ConvertMate's growth team built this integration for a home goods brand that wanted to coordinate their Facebook VIP sale announcements with SMS campaign timing to maximize cross-channel impact. By importing Attentive subscriber opt-in dates and last engagement timestamps to Meta custom audiences, the team created Facebook campaigns that specifically targeted subscribers within 48 hours of receiving an SMS announcement about the same sale. This coordinated timing increased Facebook ad click-through rates by 68% and reduced cost per conversion by 42% compared to generic VIP campaigns, as subscribers who had just received the SMS message were primed to respond to the social media reinforcement.

Build purchase intent audiences from conversational SMS

The growth team implemented this workflow for a wellness brand using Attentive's conversational SMS features to answer product questions and provide personalized recommendations. By importing conversation engagement metrics including message reply rates and question types to Meta Business Manager, the team created custom audiences of subscribers who had actively asked product questions via SMS, indicating high purchase intent. Facebook campaigns targeting these conversation-engaged subscribers produced 3.2x higher return on ad spend than campaigns targeting general website visitors, as subscribers asking detailed product questions were significantly closer to purchase decisions than passive browsers.