Essential Off Page SEO for eCommerce Websites

Essential Off Page SEO for eCommerce Websites

Boris Kwemo

21 Apr 24
Reading Time: 7 min

Boosting your ecommerce site’s search rankings hinges on mastering off-page SEO. From building a network of quality backlinks to engaging effectively on social media and utilizing the power of influencer endorsements, this article unpacks the crucial steps to take your online store to the next visibility level. Get ready to harness these essential off-page SEO for ecommerce strategies, utilizing tools like ConvertMate for backlink tracking, and elevate your brand in search engine results.

Key Takeaways

  • Off-page SEO is crucial for ecommerce visibility, leveraging strategies like link building, social media engagement, and proper backlink management using tools such as ConvertMate to improve search engine rankings.

  • Local SEO, including optimizing Google Business Profile and online reviews, is essential to ecommerce success. It helps in improving visibility and driving sales within local search results through directory listings and local backlinks.

  • Multimedia content, such as videos and infographics, enhances off-page SEO by engaging the audience, receiving high-quality backlinks, and boosting brand visibility on search engines.

Enhancing Ecommerce Visibility Through Off Page SEO

Illustration of a web of interconnected links

Off-page SEO, also known as off site SEO, plays a pivotal role in ecommerce alongside on page SEO. It involves a myriad of activities outside your website, such as backlink strategies, social media engagement, and guest posts, all geared towards influencing search engine rankings. Key off-page SEO strategies, including off page SEO techniques like link building and social media marketing, enhance your website’s domain authority and trust, leading to improved search engine rankings.

Content syndication and journalist requests are also effective tactics used to spread content across external channels. These strategies boost off-page SEO signals, enhancing the visibility of ecommerce sites. However, it’s worth noting that while off-page SEO can significantly enhance your ecommerce site’s visibility, it also presents challenges due to the external factors that you can’t completely control.

Despite these challenges, there’s no need for alarm. With a well-crafted link building blueprint, strategic use of social media influence, and the mastery of backlink tracking using ConvertMate, you can navigate these difficulties and propel your ecommerce site to greater heights.

Crafting a Link Building Blueprint

Backlinks serve as the backbone of off-page SEO. They signal to search engines the quality and relevance of your content, making them extremely important in off-page SEO. To secure valuable backlinks, creating educational content through guest blogging and employing targeted outreach strategies, such as leveraging podcasts, is key.

Nonetheless, all backlinks are not of equal value. It’s prudent to avoid backlinks that offer little value, such as those from author boxes, as they are less ideal in contributing to search engine rankings. Thus, for successful guest blogging, creating content tailored to the target audience’s interests while complying with the publishing site’s rules and guidelines is paramount.

In essence, a well-executed link building strategy is not just about accumulating a large number of backlinks. It involves securing high-quality backlinks that can significantly boost your off-page SEO efforts and, in turn, heighten your ecommerce site’s visibility.

Leveraging Social Media Influence

Social media, with its vast user base and high engagement levels, is a goldmine for off-page SEO. By utilizing various social media channels, it can become a reliable driver of backlinks and traffic, making it a critical component of an eCommerce SEO campaign. When social media content is integrated into search results by Google, it contributes to broader brand recognition and higher rankings for trusted brands.

Social media’s charm resides in its capacity for natural brand discovery. Did you know that over 70% of social media users discover new brands organically? This presents a significant opportunity for brand exposure and engagement on social platforms. Encouraging customer interactions and responding promptly on social media can enhance your brand’s reputation, resulting in more content shares and possible backlinks.

Moreover, promoting the sharing of newsletter content through social sharing buttons and calls-to-action can amplify content visibility and drive up organic traffic. With the right approach, social media can be your secret weapon in enhancing off-page SEO and boosting ecommerce visibility.

Utilizing ConvertMate for Your On-Page SEO

To effectively manage off-page SEO, having the right tools is crucial. ConvertMate, a tool designed for tracking off-page SEO efforts, is a game-changer for ecommerce businesses. One of its key features includes the ability to track backlinks, which can significantly impact the search engine visibility of an ecommerce website.

What’s more, ConvertMate provides the following functionality:

  • Identify broken links

  • Manage broken links promptly

  • Stay on top of your backlink game

  • Ensure your off-page SEO efforts translate into tangible results

Broken links can negatively impact SEO performance and need to be managed promptly. With ConvertMate, you can stay on top of your backlink game, ensuring your off-page SEO efforts translate into tangible results through broken link building.

Mastering Local SEO to Drive Ecommerce Sales

Illustration of a local map with location pins

While off-page SEO works wonders on a global scale, its impact on a local level should not be overlooked. Local SEO optimizes a business’s online presence for increased traffic, visibility, and brand awareness within its local area, providing the fuel for long-term business growth. By employing local SEO strategies, you can turbocharge web traffic and help your ecommerce site outshine competitors in search engine visibility.

Directory listings play a pivotal role in local SEO for eCommerce. They can lead to:

  • Increased search engine visibility

  • Provide valuable backlinks

  • Enhance domain authority

  • Improve search rankings

  • Rank higher in local search results

Local links gained through strategic local SEO are crucial for ecommerce sites.

To maximize local SEO, optimizing your Google Business Profile and cultivating online reviews is necessary. These strategies serve as cornerstones in driving ecommerce sales, making them integral components of a successful local SEO strategy.

Google My Business: Your Local SEO Cornerstone

An optimized Google Business Profile is your passport to enhanced visibility in local search engine results pages. With this, your ecommerce business becomes more visible across various Google platforms like Search, Maps, and Shopping, contributing to increased ecommerce sales.

Verifying your Google Business Profile is a beneficial move as it doubles the chances of your business being perceived as reputable, bolstering the likelihood of visits and purchase considerations by 70% and 50%, respectively. Therefore, consistent management and timely updates to your Google Business Profile are essential to ensure information accuracy and sustain trust with potential customers.

Actively responding to customer reviews on your Google Business Profile demonstrates a commitment to resolving issues and providing top-notch customer service. An optimized Google Business Profile is indeed a cornerstone in your local SEO strategy, driving ecommerce sales and increasing brand visibility.

Cultivating Online Reviews for Trust and Authority

Online reviews extend beyond mere feedback; they serve as a potent off-page SEO instrument. Considering that 93% of potential customers consult reviews before making a purchase, it’s evident that reviews substantially influence business trustworthiness and credibility. Moreover, search engines consider reviews on platforms like Google when evaluating a site’s reputation, making them particularly vital for local SEO.

To increase the number of customer reviews, consider implementing strategies such as email outreach, social media engagement, and displaying clear Calls-to-Action on your website. Responding to negative reviews demonstrates your commitment to customer care and transparency, further encouraging customers to engage and leave feedback.

Furthermore, engaging with customers who provide positive reviews can result in gaining permission to share these shoutouts, which bolsters your ecommerce website’s online presence. Showcasing positive reviews on your homepage and specific product pages can enhance the visibility of your ecommerce website.

Cultivating and managing online reviews effectively can significantly boost your off-page SEO results and build trust with potential customers.

Content Marketing: A Vehicle for Off Page SEO Success

Illustration of a content marketing strategy

High-quality content has a substantial impact on off-page SEO. Search engines consider a small number of high-quality links as indicators of an e-commerce site’s trustworthiness and expertise. Content marketing showcases a brand’s trustworthiness through positive interactions and recommendations from third parties, enhancing off-page SEO.

Content marketing can broaden off-page SEO scope through collaborations leading to guest blogging and exchange of expertise and viewpoints. Creating exclusive insights, multimedia content, localizing content, and targeting relevant long-tail keywords form effective content marketing strategies. Understanding buyer personas helps tailor off-page SEO efforts by targeting sites and content types that resonate with the intended audience.

Blog outreach is a long-term strategy to enhance traffic by securing links or features from other websites. For acquiring high-quality backlinks, focus on technical SEO and authentic engagement rather than purchasing links. To optimally utilize content marketing, you need to harness the power of guest blogging, partnerships, and user-generated content.

The Power of Guest Blogging and Partnerships

Guest blogging is a powerful tool for off-page SEO. By getting your brand in front of a new audience, leading to unlinked brand mentions, and building links from guest posts, your SEO efforts can significantly benefit. For an ecommerce website, specially tailored content such as detailed guides, web series, or recipes related to your site’s niche can be very effective for guest blogging.

For instance, if you run an ecommerce website selling fitness and bodybuilding equipment, creating a web series with fitness exercises and detailed guides on bodybuilding equipment use would be ideal for guest blogging. By collaborating with authoritative sites through guest blogging, your ecommerce site can leverage the power of content partnerships to increase its exposure and earn valuable backlinks.

Guest blogging and content partnerships not only increase your brand exposure but also enhance your off-page SEO efforts, making them a powerful weapon in your ecommerce arsenal.

Harnessing User-Generated Content

User-generated content, such as product reviews and testimonials, can work wonders for your off-page SEO. It provides social proof, which can lead to increased sales. Some benefits of user-generated content include:

  • Building credibility for online stores

  • Featuring satisfied customers who share their positive experiences with the product

  • Providing valuable feedback for potential customers

  • Increasing engagement and interaction with your brand

By encouraging and showcasing user-generated content, you can enhance your off-page SEO and drive more traffic to your own website.

Harnessing user-generated content effectively requires you to:

  • Encourage and facilitate customer interaction

  • Improve off-page SEO results

  • Provide social proof

  • Ultimately drive more traffic to your ecommerce site.

Influencer Marketing: Amplifying Your Off-Page SEO Strategy

Illustration of an influencer collaborating with a brand

Influencer marketing serves as a powerful instrument for off-page SEO. It leverages the power of individuals with a substantial following in a specific niche, using their influence to shape consumer opinions and purchasing decisions. Influencer endorsements can amplify a brand’s perceived credibility, and carefully targeted campaigns ensure that promotions reach the most appropriate audience.

Influencers can extend a brand’s reach by showcasing products to large numbers of engaged followers, resulting in:

  • Increased site traffic

  • Improved visibility in search results

  • Increased brand awareness

  • Valuable backlinks obtained through the buzz and brand mentions on social media and other websites generated by influencer events and endorsements.

Authentic content created by influencers can boost sales conversions by influencing the purchasing decisions of their followers. To maximize influencer marketing, it’s vital to identify key influencers for collaboration and monitor campaign performance with tools such as ConvertMate.

Identifying and Collaborating with Key Influencers

Identifying and collaborating with key influencers can significantly enhance off-page SEO efforts. To discover influencers relevant to a specific ecommerce niche, tools such as Upfluence, HypeAuditor, and can be employed. You can also search for trending hashtags and profiles in the explore section on Instagram.

Social media listening tools serve as a practical solution to identify influencers already engaging with topics related to your ecommerce niche. You can use search alerts for niche-related keywords on Google to reveal key influencers actively discussing your brand or industry.

Engagement rates are more significant than follower counts when assessing an influencer’s impact, as they reflect the level of meaningful interactions an influencer has with their audience. Influencers are generally trusted more by consumers compared to celebrities, owing to their perceived authenticity and genuine engagement.

Ensuring an influencer’s content is in harmony with the brand’s image and values is vital for maintaining authenticity in the eyes of consumers.

Tracking Campaign Performance with ConvertMate

Tracking the performance of your influencer campaign is crucial in measuring off-page SEO success. ConvertMate is a tool designed for tracking off-page SEO efforts, crucial for ecommerce businesses. One of its key features includes the ability to track backlinks, which can significantly impact the search engine visibility of an ecommerce website.

ConvertMate provides the functionality to identify broken links, which are detrimental to SEO performance and need to be managed promptly. Therefore, by using ConvertMate, you can effectively track and measure your influencer campaign performance, ensuring your off-page SEO efforts yield the desired results.

Multimedia SEO: Boosting Engagement Beyond Text

Illustration of multimedia elements like video and infographics

Multimedia SEO is a powerful tool in enhancing off-page SEO. Including videos into an eCommerce website as part of the off-page SEO strategy can attract targeted traffic, imply the site hosts high-quality content, and offer indirect SEO advantages through user engagement and sharing.

To reap the benefits of multimedia SEO, you need to implement video marketing strategies and create compelling infographics. Such multimedia content can attract high-quality backlinks, enhance brand visibility, and make data visually compelling, thereby boosting engagement beyond text.

Video Marketing Strategies for Ecommerce

Video marketing strategies can significantly boost an ecommerce product’s visibility and improve off-page SEO results. How-to or demonstration videos show products in action, making it clear to customers how to use them and the benefits they offer. Lifestyle videos connect with the target audience by showcasing products within real-life contexts, aiding in depicting the practical advantages.

Some types of videos that can be effective for marketing products are:

  • Explainer videos, which educate viewers about the product’s features and its necessity, helping them to understand the value proposition.

  • Unboxing videos, which capture customer interest by providing a firsthand look at the product’s packaging and the experience of opening it for the first time.

  • Comparison videos, which can be effective by detailing how products stand out against competitors, allowing for an informed purchasing decision without disparaging other brands.

Videos that prioritize engagement focus on delivering content that is concise, visually appealing, and directly relevant to the viewer’s interests. Furthermore, collaborating with influencers on YouTube for in-depth product reviews and tutorials can extend a brand’s reach and provide authenticity to the presented products.

Infographics: Making Data Visually Compelling

Infographics are a potent tool for off-page SEO. They attract high-quality backlinks, enhance brand visibility, and potentially improve search engine rankings. Optimizing infographics for search engines involves using relevant keywords in the title, meta descriptions, and alt text to help search engines index the content effectively.

By making data visually compelling, infographics can engage your audience, simplify complex information, and boost your off-page SEO efforts. They can be shared on social media platforms and other websites, attracting high-quality backlinks and enhancing your ecommerce website’s visibility.

Email Marketing: Nurturing Leads and Building Links

While email marketing and SEO might appear as two separate domains, they can work in harmony to elevate a website’s visibility and search engine rankings. Utilizing email marketing can draw high-quality traffic to an ecommerce website, positively influencing off-page SEO through user interactions such as sharing and commenting.

Email strategies can enhance audience engagement and promote content sharing, leading to a wider reach on social media platforms and supporting off-page SEO initiatives. To leverage email marketing effectively in off-page SEO, crafting newsletters that drive action is crucial.

Crafting Newsletters That Drive Action

Crafting newsletters that drive action can significantly enhance your off-page SEO results. Segmenting email lists and personalizing content increases open and click-through rates, enhancing engagement and conversion rates. Sending newsletters consistently and frequently helps in building trust with the audience, leading to increased website visits and potentially improving SEO outcomes.

Posting newsletter content as an archive on your ecommerce site can:

  • Draw more visitors

  • Encourage them to subscribe to future newsletters

  • Nurture leads

  • Build links

  • Boost your off-page SEO efforts

By crafting newsletters that drive action, you can achieve these goals.


In the realm of ecommerce, off-page SEO is a crucial strategy to enhance your website’s visibility and drive sales. From crafting a link building blueprint, leveraging social media influence, mastering local SEO, harnessing the power of content marketing, to utilizing email marketing, each strategy plays a pivotal role in boosting your ecommerce success.

Remember, off-page SEO is not a one-size-fits-all solution. It requires consistent efforts, strategic planning, and a keen understanding of your target audience. So, whether you’re a seasoned ecommerce entrepreneur or a beginner, the time to start implementing these off-page SEO strategies is now. Your ecommerce success is just a few strategies away!

Frequently Asked Questions

What is off-page SEO?

Off-page SEO refers to activities like backlink strategies, social media engagement, and guest posts that occur outside of a website and impact search engine rankings.

How can social media enhance be included in my off-page SEO strategies?

Social media enhances off-page SEO by driving backlinks and traffic, making it a critical component of an eCommerce SEO campaign.

What is the role of local SEO in ecommerce?

Local SEO plays a crucial role in ecommerce by optimizing a business's online presence for improved local traffic, visibility, and brand awareness, ultimately contributing to long-term business growth.

How does content marketing boost off-page SEO?

Content marketing boosts off-page SEO by fostering collaborations for guest blogging and sharing expertise. This helps increase backlinks and online visibility.

How can email marketing improve off-page SEO?

Email marketing can improve off-page SEO by driving high-quality traffic and encouraging user interactions like sharing and comments. This can positively impact your website's SEO.

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