How Apteekki360 grew to become Finland's largest online pharmacy

Apteekki360 had 10,000 health products to sell across Finland, but writing compliant product descriptions for a pharmacy meant every single word needed legal approval. Their small team was drowning in content work.

The challenge

The solution

Here's how we tackled Apteekki360's challenge. First, we needed to understand what people were actually searching for when looking for pharmacy products online. Using ConvertMate's data combined with their Google Search Console, we identified the keywords that would actually drive traffic to their products. We updated this research weekly because search trends change, especially in health and wellness.

The big lift was handling 10,000 products and 2,000 collections that needed proper optimization. We automatically generated product descriptions, meta titles, URLs, and alt text for everything. The tricky part here was making sure we stayed compliant with pharmacy regulations while still optimizing for Google. You can't just throw keywords around when you're dealing with health products.

Beyond product pages, we used Magic Blogs to create content that answered the health questions people were actually asking online. Instead of generic blog posts, we focused on specific health concerns and symptoms that drove search volume. This helped Apteekki360 build real authority in their space while guiding people to the right products.

The internal linking strategy was key to tying everything together. We connected blog content to relevant products and collections, which helped both conversions and search rankings. When someone reads about managing allergies, they can easily find the products that help with that specific issue. This approach drove more organic traffic to the store and improved how people moved through the site once they got there.

Implementation

When Apteekki360 launched its online pharmacy, one thing became clear: making thousands of products easy to discover online would be key to reaching customers. That’s where ConvertMate came in—streamlining their product optimization process and helping them scale without complications.

The results

Here's what happened when Apteekki360 got their automation running: they're saving 361 hours of manual work every month. That's nearly two full-time employees worth of work that's now handled automatically.

The team launched their entire online store in 30 days, with ConvertMate handling the product content and optimization work that would normally take months. Once people could actually find what they were looking for, both organic traffic and sales jumped by double digits. When your product pages are optimized and your content is consistent, customers convert faster.