Black Chicken Remedies added 8% more organic traffic in just 30 days

Black Chicken had a massive catalog - we're talking 180 products and 120 collections - but their organic search wasn't pulling its weight. The challenge was getting all that inventory discovered by people actually searching for natural skincare solutions.

We started with monthly keyword research across their entire product range. This wasn't a one-and-done audit - every month we'd dig into what people were searching for and how Black Chicken's products could match those queries. The key was getting granular with their custom Shopify metafields, making sure product descriptions and summaries were optimized not just for the main product pages, but for all the additional content fields they were using.

The real breakthrough came from building a comprehensive topical map around long-tail keywords. Instead of going after broad terms like "face serum," we targeted specific searches like "essential oils cleaner" and "best face-lifting serums." These longer phrases had less competition but much higher purchase intent - exactly what you want for an ecommerce store.

From that topical map, we developed a content strategy that published targeted blog articles every three days. Each post was strategically designed to capture those long-tail searches while linking back to relevant products and collections. This created a web of internal links that helped search engines understand the relationship between Black Chicken's content and their products, boosting both visibility and authority across their entire site.

Referred to ConvertMate by an agency partner, Black Chicken Remedies faced difficulties ranking higher on Google for the keyword "natural deodorant," particularly for their "Natural Deodorant Australia" collection.

Despite previous attempts with various SEO agencies, they experienced a lack of transparency and disappointing results. Plus, with their product descriptions stored in custom Shopify metafields instead of the default fields, they required a customized marketing & SEO strategy to get more traffic and conversions.

Here's what happened with Black Chicken Remedies in their first month. Their organic traffic jumped by 8%, which is solid growth for a skincare brand in a competitive space. More importantly, we automated their product page optimization and content creation process, which freed up 173 hours per month that their team was spending on manual SEO work.

The time savings came from automating things like meta descriptions, product titles, and collection page content that used to require constant manual updates. Meanwhile, their rankings improved across both long-tail keywords (like "natural acne treatment for sensitive skin") and higher-value terms that drive more qualified traffic. That combination of better rankings and saved time meant they could focus their energy on product development and customer service instead of SEO busywork.