How Brazi Bronze grew their business 30% across the board

We started by connecting Brazi Bronze's Google Search Console to see what keywords were already bringing them traffic. You'd be surprised how many stores skip this step, but it's like having a roadmap of what people are actually searching for when they find your products.

Once we had that data, we went through their product and collection pages systematically. We rewrote descriptions to naturally include the high-impact keywords we found, updated all the alt text for their images, and crafted new meta titles and descriptions that would actually get people to click. The key was making everything sound natural while hitting those search terms that Google was already associating with their brand.

The approach wasn't just about stuffing keywords everywhere. We looked at what made sense for each product - a bronzing oil might rank for "natural tanning lotion" while their mitt could target "streak-free application." Each page got its own keyword strategy based on what people were actually searching for and what was realistic to rank for.

We also set up a monthly monitoring system to track how their keywords were performing. This isn't a set-it-and-forget-it thing - search trends change, especially in beauty and wellness. Now they get regular updates on which terms are gaining traction and which ones need attention, so they can adjust their content before they lose rankings.

The whole process took about six weeks to implement fully, but they started seeing improvements in their search visibility within the first month. What really made the difference was having that direct connection to their Search Console data - we weren't guessing what might work, we were building on what was already working.

acing heightened competition and rising advertising costs, Brazi Bronze knew they needed a sustainable growth strategy. While the brand had seen strong initial success, escalating ad expenses were eroding profitability.

Recognizing the need to shift from a paid-advertising-heavy approach to a more organic growth strategy, they turned to SEO as a key driver of traffic.

Here's what happened with Brazi Bronze over two months: their organic traffic jumped by 30%, and they got back 20 hours every week that they used to spend on SEO grunt work like keyword research and page optimization.

That time savings was huge for them. Instead of manually tweaking meta descriptions and hunting for keywords, their team could focus on actually running their business. The traffic boost meant more people finding their products naturally through search, which is exactly what you want when you're trying to grow without constantly paying for ads.