How Crokinole Europe boosted sales 15% by fixing their product pages

We started by setting up daily keyword tracking for all of Crokinole Europe's products. This wasn't just a one-time audit - we needed to see how their rankings moved day by day so we could spot opportunities and react quickly when competitors made moves.

The real game-changer was implementing our Magic Blogs feature to publish new content every three days. Each blog post was automatically optimized around keywords we found during our research, and more importantly, each post included strategic internal links back to their product pages. This created a content web that search engines love - fresh, relevant content that guides visitors deeper into their site.

We also handled the technical side with consistent on-page optimization across their product pages. This meant updating meta descriptions, title tags, and product descriptions based on what we learned from the keyword research. Every change was data-driven, not guesswork.

The internal linking strategy was particularly smart here. Instead of random links, we connected related products and blog content in ways that made sense for both visitors and search engines. When someone reads about crokinole techniques, they naturally get directed to the boards and accessories that would help them improve their game.

What made this work so well was the automation aspect. Crokinole Europe didn't need to hire a content team or spend hours each week on SEO tasks. The system ran itself while they focused on what they do best - selling quality crokinole products to enthusiasts across Europe.

As a small business selling a niche product, Riks was up against stiff competition from other Crokinole sellers.

With organic sales being a key driver of his business, ranking higher for critical keywords became a difficult task. Facing limited resources, Riks needed a scalable, efficient solution that would increase site visibility without draining his time or budget.

Here's what happened after Riks set up ConvertMate for Crokinole Europe. The platform took over all the SEO work across his product pages and content, which freed up 40 hours every month that he used to spend on manual optimization. That's basically a full work week he got back.

The numbers tell the story: 25% more organic traffic within just 6 weeks, and that translated into a 15% jump in sales from better search rankings and visibility. What really worked was that Riks could focus on what he does best—crafting quality Crokinole boards—while the SEO ran itself in the background. His competitors are still doing this stuff manually, so he's pulling ahead while they're stuck updating meta descriptions.