Don't Panic Shoes doubled their sales in 30 days with better search

Don't Panic Shoes had over 7,000 product pages that weren't pulling their weight in search results. Each page needed better titles, descriptions, and URLs to rank higher, but doing that manually would have taken months. We set up ConvertMate's bulk optimization tools to handle the heavy lifting automatically.

The system went through each product page and rewrote the content based on what people actually search for when they're looking for shoes. Instead of generic descriptions, each page got targeted copy that matched real search queries. The URL structure got cleaned up too, making it easier for Google to understand what each page was about.

We installed ConvertMate Pixel across all product pages to track what was actually working. The pixel monitors how people interact with each page - where they click, how long they stay, whether they add items to cart. This data feeds back into the system so it can keep improving the pages automatically.

The real advantage here was the real-time updates. When the system detected that a particular product title or description wasn't converting well, it would test different versions and automatically switch to whatever performed better. No waiting for monthly reports or manual A/B tests - the pages just kept getting better on their own.

Within a few months, Don't Panic Shoes had thousands of properly optimized product pages that were actually designed to convert visitors into customers. The whole process ran in the background while their team focused on other parts of the business.

As a thriving e-commerce business, Don’t Panic Shoes continually adds new products to its online store, growing its catalog weekly. 

Managing and optimizing thousands of product pages took up valuable time and diverted focus from other critical business operations. Seeking a way to streamline this time-consuming process, they found ConvertMate—the perfect tool to automate their product page creation and search optimization.

Here's what happened with Don't Panic Shoes: they were managing 7,734 products manually, which was eating up tons of time they could have spent on actually growing their business. We automated their entire product page creation process and search optimization, so they could focus on what matters most.

The results speak for themselves - they saw a 94% increase in daily sales after implementing ConvertMate. That's not just about the automation though. When you free up all those hours from manual product management, you can put that energy into marketing, customer service, and finding new opportunities. Don't Panic Shoes basically doubled their daily sales while their product pages stayed consistent and optimized.