How Fitgrade doubled their sales in 4 months with automation

We started by diving into Fitgrade's Google Search Console data to understand what people were actually searching for. The keyword research covered all 310 products and 13 collections, which gave us a complete picture of where the opportunities were hiding.

The biggest issue we found was that their product pages weren't speaking Google's language. Meta titles were either missing key terms or stuffed with brand names that nobody was searching for. We rewrote the meta titles and descriptions to include the high-traffic keywords we'd identified, making sure each page had a clear shot at ranking for terms people actually use.

Product descriptions needed work too. Many were either too short to rank well or focused on features instead of the benefits customers care about. We expanded these to include relevant keywords naturally while keeping Fitgrade's authentic brand voice. Our Custom Instructions feature helped maintain consistency across all 310 products so everything felt cohesive.

Image optimization was another quick win. Most of their product images had generic alt text like "product-image-1.jpg" which does nothing for SEO. We updated all the alt text to describe what's actually in the images using keywords that made sense for each product.

Throughout the process, we kept an eye on Google Search Console to track how the changes were performing. This let us see which updates were working and adjust our approach for the remaining products based on real data rather than guesswork.

Although Fitgrade's paid ads were performing well, Wilhelm recognized the growing dependence on paid acquisition strategies. His goal was to expand Fitgrade’s customer base by attracting more organic traffic and increasing profitability.

At the same time, Wilhelm needed a solution that could automate SEO tasks, freeing up his team to focus on business growth instead of manual optimization.

Here's what happened after Wilhelm started using ConvertMate: organic traffic jumped 90% in four months, which meant way less money spent on ads. Sales went up 200% during the same period. But here's the part that really made a difference - Wilhelm got back 310 hours per month that he used to spend on SEO tasks.

With the store basically running itself and organic traffic bringing in customers, Wilhelm could get back to what he actually wanted to do: help people reach their fitness goals. The whole operation became much more sustainable, and Fitgrade finally had the growth they'd been working toward without Wilhelm having to manage every single detail.