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Get started freePaul from FloorFixPro had the perfect solution for squeaky floors, but potential customers couldn't find him online. While he focused on perfecting his products, his website sat invisible to the thousands of homeowners searching for help every month.
Paul from FloorFixPro had the perfect solution for squeaky floors, but potential customers couldn't find him online. While he focused on perfecting his products, his website sat invisible to the thousands of homeowners searching for help every month.
We started with daily keyword research to give Paul a steady stream of high-performing search terms in the flooring space. Instead of guessing what people were searching for, he got data-driven insights on exactly what his potential customers were typing into Google.
The content strategy centered around Magic Blogs publishing every three days. We weren't just creating random blog posts - each article tackled specific customer questions Paul was hearing, like "How to prep subfloors for vinyl installation" or "Best flooring options for high-traffic areas." Every post connected directly to relevant products in his store, turning helpful content into actual sales opportunities.
For the technical side, we ran On-Page Magic updates every two weeks across all product and collection pages. This meant Paul's titles, descriptions, and metadata stayed fresh and optimized without him lifting a finger. The tool would analyze what was working, what wasn't, and automatically refresh the content to improve search rankings.
The real game-changer was Magic Links building internal connections throughout the site. This created a web of relevant links between blog posts, product pages, and collections. When someone read about laminate flooring care, they'd naturally find their way to Paul's laminate products. This improved both user experience and search engine authority - people stayed longer on the site and Google started seeing FloorFixPro as a comprehensive flooring resource.
What started as a passion project, FloorFixPro quickly became the go-to store for solving squeaky floor problems. Founder Paul knew that the most valuable customers were actively searching online for solutions—but keeping up with SEO manually was draining time he needed for product development.
He needed a smarter, more scalable way to boost visibility without the hands-on workload. That’s when he turned to ConvertMate.
Here's what happened: FloorFixPro saw their website traffic jump by double digits within just two months, and sales went up by 73%. Paul was spending around 100 hours every month on SEO work, and now that's completely automated.
The big win is that FloorFixPro now ranks on the first page for several key search terms in their industry. Paul doesn't have to think about SEO anymore - it runs itself in the background while he focuses on what he's actually good at: helping customers fix their floor problems. The traffic keeps coming, sales keep growing, and he gets his time back to work on the business instead of constantly tweaking product descriptions and meta tags.
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