How Hyperion Tiles added 400 new customers in 8 weeks

Hyperion Tiles needed to get their product catalog working harder for them. They had hundreds of tiles and bathroom fixtures, but their product pages weren't showing up when people searched for what they sold. Writing optimized descriptions for every single product would take months, and hiring an agency was going to cost more than they wanted to spend.

We started with automated keyword research across their entire catalog. ConvertMate analyzed each product and collection to find the terms people actually use when shopping for tiles - things like "subway tiles for kitchen backsplash" or "large format bathroom tiles." Then we automatically rewrote their product titles, descriptions, and alt text to include these keywords naturally. No more generic descriptions that said nothing about what makes each tile special.

The bigger win came from building out their content strategy. We created a topical map that connected their products through blog posts and collection pages. So when someone reads about "choosing the right grout for subway tiles," they're just one click away from the actual subway tiles Hyperion sells. This kind of internal linking helps Google understand what the site is about and brings in people who are still in the research phase.

Instead of Hyperion's team spending weeks writing product descriptions or paying an agency thousands per month, ConvertMate handled the optimization automatically. Every new product gets the same treatment - proper titles, keyword-rich descriptions, optimized images, and connections to relevant content. Their catalog went from being invisible in search results to actually competing for the terms that matter to their business.

The whole approach freed up their team to focus on sourcing new products and serving customers, while the automated system made sure every page was working to bring in qualified traffic. No more wondering if their product pages were optimized or if they were missing out on potential customers who couldn't find what they were looking for.

Before ConvertMate, Hyperion Tiles was overwhelmed by the scale of managing their online catalog. With over 7,000 products and 500 collections, keeping everything optimized and up-to-date was a constant struggle. They had tried outsourcing the work, but the results were unclear and didn’t translate into the traffic or sales they expected.

Without a dedicated team to manage content, staying visible online felt like a losing battle. They wanted more control—but with limited time and resources, manual updates weren’t a sustainable option. As a result, many products went unseen, and potential customers slipped through.

Here's what happened after Hyperion Tiles got their product optimization automated. Their website traffic jumped 20% in just two months, and they started getting more sales directly from Google searches. The real win though? They're saving over 100 hours of manual work every month that used to go into updating product descriptions and managing their catalog.

Now their team can actually focus on what they do best—helping customers design beautiful spaces—instead of wrestling with product data. The catalog stays optimized without anyone having to think about it, and the results keep getting better over time.