How Ice Dazzle grew their organic traffic by 174% in 8 months

Ice Dazzle had 457 products but was burning through their marketing budget on paid ads just to get noticed. With limited time and resources, optimizing their entire catalog for search felt impossible.

The challenge

The solution

We started by digging into Ice Dazzle's entire product catalog to understand what people were actually searching for. The keyword research wasn't just a one-time thing – we connected their store to Google Search Console so we could track up to 20 keywords per product and see what was working in real-time.

Here's what made the difference: instead of guessing what keywords might work, we could see actual search volumes and trends as they happened. When we spotted high-value keywords that Ice Dazzle wasn't ranking for yet, we automatically updated their product descriptions, meta titles, and image alt text to capture that traffic.

The automation part was key because jewelry trends move fast. We set up monthly scans that would catch shifts in what people were searching for – maybe "vintage engagement rings" was trending one month, or "minimalist wedding bands" the next. Ice Dazzle's listings would update automatically to stay current without anyone having to manually track and rewrite everything.

What this meant in practice: their product pages started showing up for searches they were missing before, and they didn't have to worry about their SEO getting stale. The whole system kept working in the background, adjusting their content based on real search data rather than outdated keyword lists.

Implementation

Ice Dazzle originally focused on in-store sales but quickly realized the potential of expanding their reach online. With a vast product catalog and limited resources, optimizing pages manually became an overwhelming task. The company sought a solution that could automate their SEO processes, reduce reliance on paid acquisition, and make their online presence just as impactful as their physical store.

The results

Here's what Ice Dazzle achieved after implementing automated SEO across their product catalog:

500 hours saved monthly - their team stopped doing manual SEO work
174% boost in organic traffic - more people finding their products through search
Fully automated optimization - the system handles everything ongoing

The big win here is that Ice Dazzle went from spending weeks optimizing individual products to having their entire catalog automatically optimized. That 174% traffic increase means they're getting way more customers without paying for ads, and their team can focus on other parts of the business instead of wrestling with SEO tasks every month.