How KitchenRestock boosted sales across 700,000 products

KitchenRestock came to us with a massive inventory problem. They had 700,000 products across their kitchen supply store, but most weren't showing up in search results. With that many products, manually optimizing each one would take years. We needed to build an automated system that could handle their scale while actually improving their search rankings.

We started by digging into their Google Search Console data to understand what people were actually searching for when they wanted kitchen supplies. This wasn't just about obvious terms like "kitchen knives" – we found hundreds of long-tail keywords that their competitors were missing. Once we had that foundation, we automated the optimization process for all 400,000 active products and 4,000 collections, writing unique meta titles, descriptions, and product tags that matched what people were typing into Google.

The content strategy was where things got interesting. We set up a system to publish new blog posts every three days, each one targeting specific long-tail keywords we knew KitchenRestock could rank for. But here's the key part – every blog post linked directly to relevant products in their catalog. So when someone read about "best carbon steel pans for high-heat cooking," they could immediately buy the pans we recommended.

We also rebuilt their internal linking structure from scratch. Before, customers would land on a product page and have nowhere to go. Now, related products, collections, and blog content all connect naturally, keeping people on the site longer and helping them find what they need. We added comprehensive FAQ sections to all 4,000 collections too, answering the questions that were stopping people from buying – things like shipping times, return policies, and product compatibility.

As KitchenRestock’s catalog expanded into the hundreds of thousands of products across thousands of collections, so did the complexity of keeping everything optimized and discoverable online.

Their team was overwhelmed by the sheer volume of product pages—each needing well-written descriptions, metadata, and proper structure to show up in search. Managing it all manually just wasn’t sustainable.

Here's what happened with KitchenRestock: within two months, their organic traffic jumped 45% and sales increased by 154%. That traffic boost meant more people were actually finding their products when searching, which directly translated to more purchases.

The real game-changer was the time savings. KitchenRestock got back 449 hours per month that their team used to spend on manual work. That's like having an extra full-time person on the team, except they could redirect that energy toward growing the business instead of managing tedious product optimization tasks.