How Lunai Jewelry cut their ad spend and kept the same revenue

Lunai Jewelry had 381 products and 24 collections that needed proper SEO optimization, but writing all that content manually would have taken months. We started by generating SEO-optimized titles, meta descriptions, and product fields across their entire catalog. This gave them the foundation they needed for better search visibility.

The real work happened with their product and collection descriptions. We used our keyword-optimized product description generator to create compelling copy that actually converts while targeting the right search terms. Instead of generic jewelry descriptions, each product got content tailored to what people were actually searching for.

We didn't stop at product pages though. The team set up a content strategy that regularly updates target keywords based on search trends and performance data. This keeps their SEO fresh and responsive to what's working in their market.

To drive even more organic traffic, we helped them scale their blog content production. These aren't just random articles - each piece links strategically back to their products and targets high-intent keywords. The result is a steady stream of qualified visitors who are already interested in what Lunai Jewelry sells.

The whole approach created a content system that works around the clock. Instead of manually writing hundreds of product descriptions and blog posts, they now have automated processes that maintain quality while scaling their organic reach.

Lunai Jewelry wanted to increase visibility for its handcrafted collections beyond branded search terms and reduce reliance on paid advertising. With 24 collections and nearly 400 products, they were looking for a solution to attract more browsers to their growing online catalog. ConvertMate proved to be the perfect partner for this transformation.

Here's what Lunai Jewelry accomplished after setting up their automated store: they saved over 300 hours on product optimization work and built a fully automated system that handles their listings without constant manual tweaking. More importantly, they started ranking for keywords they'd never shown up for before, which meant people could actually find their handcrafted jewelry through organic search.

The biggest win was cutting their reliance on paid ads while still growing their customer base. Instead of constantly paying for visibility, their optimized product descriptions and regular blog content now do the heavy lifting. People searching for handcrafted jewelry naturally discover their pieces, and the organic traffic keeps growing month after month. That's the kind of sustainable growth that actually matters for a jewelry business.