How Mauripro Sailing tripled their website traffic with automation

Here's what we tackled for Mauripro Sailing. They had 10,000 products and 2,000 collections that needed proper SEO optimization, and their team was burning through five freelancers just to keep up with basic content updates. That's expensive and hard to manage.

We started with comprehensive keyword research across their entire catalog. Every week, we analyzed their product data alongside Google Search Console insights to find the search terms that actually matter for sailing gear. Then we automatically optimized every product page—titles, descriptions, alt text, and meta fields—so each listing had the best chance of ranking without anyone having to manually write thousands of descriptions.

The custom content model was key here. Mauripro sources products from different suppliers, but they needed everything to sound like it came from one brand. Our system maintained their voice and messaging standards across all those listings automatically, so customers get a consistent experience whether they're looking at a $50 rope or a $5,000 sail.

Every two weeks, we re-evaluated underperforming products and updated their optimization. But we didn't stop at product pages. We used Magic Blogs and Magic Links to build their authority in sailing topics—automatically creating relevant blog content and linking it strategically throughout their site. This helped them capture more search traffic and guide visitors toward products they're actually likely to buy.

The result? As their SEO lead put it: "ConvertMate replaced five full-time freelancers." That's not just cost savings—it's consistent, scalable optimization that actually improves over time instead of burning out your team.

When Mauripro migrated to Shopify, they had a clear goal: boost organic traffic and drive more sales—without sacrificing brand consistency across their catalog.

But with 10,000 products and 2,000 collections sourced from multiple suppliers, keeping content optimized and on-brand at scale was nearly impossible to manage manually. They needed a fast, reliable way to streamline product updates, improve discoverability, and maintain a cohesive customer experience.

That’s when ConvertMate stepped in to automate and simplify the entire process.

Here's what happened after Mauripro implemented ConvertMate: their organic traffic jumped 300% and they started seeing double-digit sales growth. But the real win? They saved 100 hours of manual work every month and replaced five freelancers they were paying to handle SEO tasks.

The automated keyword research and product descriptions meant their team could stop spending time on repetitive SEO work. Within a few months, their visibility improved dramatically, which translated directly into more sales. Now they're focused on growing the business instead of managing SEO, and their sailing community keeps expanding with a much stronger online presence backing them up.