How MoveActive handles SEO for 88 collections without lifting a finger

MoveActive was launching new grip socks and accessories every week, but their team was drowning in product optimization work. With 437 products to manage and no time for proper SEO tools, they were burning through their budget on paid ads just to get found.

The challenge

The solution

Here's what we did for MoveActive. They had hundreds of products but their SEO was all over the place - some descriptions were great, others were basically empty, and nothing was consistent across their catalog.

We started with automated keyword research using their live search data. Instead of guessing what people might search for, we pulled actual search terms from their store and Google to see what was driving traffic. This gave us a real foundation to work from, not just hunches about what might work.

Next, we tackled the consistency problem. We created standardized product and collection copy that actually gets found in searches. Every product description now follows the same SEO-friendly format, but still reads naturally. No more random formatting or missing key details that search engines need to understand what you're selling.

The real time-saver was automating bulk updates across their entire catalog. When MoveActive needed to add safety warnings to certain product types, we pushed that change to hundreds of products at once. Same thing happened when they wanted to update seasonal messaging or add new product features to descriptions.

We also set up monitoring so they can see which changes actually move the needle on organic traffic. Now when they make updates, they know within a few weeks whether it's helping people find their products or not. No more throwing changes at the wall and hoping something sticks.

Implementation

With a growing product catalog of over 400 items, MoveActive needed a scalable search optimization solution that would bring organic traffic to their store. Before ConvertMate, they struggled with time-consuming manual product listings and inconsistent formatting, which impacted their traffic, conversions, and profit.

The results

Here's what MoveActive accomplished with ConvertMate: they optimized 437 products and 88 collections for search, which helped them pull in more organic traffic and rely less on paid ads. Their marketing team also got back dozens of hours they used to spend on manual product optimization.

The real win here is that MoveActive now has a system that works automatically. Every time they add a new product, it gets optimized for search visibility right from the start. That means more people find their products naturally, and their team can focus on strategy instead of repetitive tasks.