How London Christmas Company got 40% more people adding items to cart

The London Christmas Company's catalog kept growing, but their small team was drowning in manual SEO work. Every new ornament meant hours of keyword research and page optimization that pulled them away from what they loved most.

The challenge

The solution

Here's what we did for The London Christmas Company. They were adding new products constantly during their busy season, but manually writing and optimizing each product page was eating up their team's time. We set up ConvertMate to handle the heavy lifting automatically.

Every time they added a new product, our system would automatically generate optimized titles, descriptions, and metadata that actually converted. No more copying and pasting generic descriptions or spending hours tweaking each page. The AI learned their brand voice - that festive, cozy Christmas feeling - and kept it consistent across their entire catalog.

We also built in real-time performance tracking so they could see which products were converting and which ones needed work. Instead of guessing what might perform better, we used actual conversion data to suggest improvements. When we spotted a product page that wasn't pulling its weight, we'd test different approaches and share what was working.

The URL structure got cleaned up too. ConvertMate automatically created SEO-friendly URLs for each new product, which helped with search rankings. All of this happened behind the scenes while their team focused on sourcing products and managing inventory during their busiest time of year.

What made this work was keeping their brand personality intact throughout the automation. The descriptions still felt like The London Christmas Company wrote them, just optimized for both search engines and customers who were ready to buy.

Implementation

As its online presence grew, The London Christmas Company faced a new challenge—managing an expanding product collection while optimizing its pages for better customer engagement and higher conversion rates. They turned to ConvertMate to handle their CRO, search optimization, and boost overall performance of their eCommerce store.

The results

Here's what happened when The London Christmas Company started using ConvertMate to handle their product page optimization. They were spending too much time tweaking SEO and product descriptions instead of focusing on what they do best - creating beautiful, unique Christmas ornaments.

Within a few months, their add-to-cart rate jumped 40% and daily sales grew by 60%. ConvertMate automatically managed 25 product pages, handling everything from SEO optimization to product descriptions. This meant the team could get back to designing and sourcing ornaments while their online store worked harder for them in the background.

The best part? They didn't need to hire anyone new or spend hours learning SEO tactics. The system just handled the technical stuff so they could focus on what actually moves their business forward.