How Don’t Panic Shoes doubled sales in 1 month using search optimization

Don’t Panic Shoes is a family-owned Shopify store based in New York, specializing in stylish footwear and clothing. After over 30 years of experience, they’ve decided to transition from a brick-and-mortar store to an e-commerce platform, now offering more than 7,000 products from top brands.

As a thriving e-commerce business, Don’t Panic Shoes continually adds new products to its online store, growing its catalog weekly. 

Managing and optimizing thousands of product pages took up valuable time and diverted focus from other critical business operations. Seeking a way to streamline this time-consuming process, they found ConvertMate—the perfect tool to automate their product page creation and search optimization.

• Over 7,000 products to manage
• Time-consuming product page creation and AI and search engine optimization
• Limited resources to focus on scaling the business

The primary obstacle for Don’t Panic Shoes was optimizing their extensive product listings for search engines and conversions. Each product required well-crafted descriptions, optimized metadata, and the right keywords to rank on Google. Manually managing such product pages became overwhelming, stopping them from growing the business effectively.

• Automatic product page creation
• Bulk search optimization automation
• Conversion tracking with ConvertMate Pixel
• Real-time page updates

With ConvertMate, Don’t Panic Shoes automatically transformed over 7,000 product pages into compelling, SEO-friendly pages without manual work. We used bulk search optimization functions to fine-tune product titles, descriptions, and URLs for better organic search performance.

Additionally, ConvertMate Pixel was monitoring product page performance 24/7, automatically testing and improving page elements for a better conversion rate.