Fashion

How Lozuri grew organic traffic to 30.5K visits/month with automation

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About

Launched in 2023, Lozuri is a luxury eCommerce store offering designer items at affordable prices. Their big selection of bags, shoes, clothing, and accessories comes from decades-long relationships with top designers. 

In less than a year, Lozuri has earned a 4.8 rating from over 371 reviews and continues to expand its offerings, listing thousands of new products each month.

Case

With rapid growth and thousands of new products to list monthly, Lozuri needed an efficient way to optimize its product listings for AI and search engines. 

Manually handling it for every product was impossible, so they sought a tool that could streamline the process and increase organic traffic. That's when they discovered ConvertMate.

Challenges

  • 1,000+ new products added monthly
  • 50,000 products and 750 collections requiring search optimization
  • Inconsistent product descriptions and meta data

Before using ConvertMate, Lozuri's main challenge was managing its vast product catalog without sacrificing visibility and conversions. Their team was overwhelmed with keyword research, crafting descriptions, and setting up meta titles and alt text for thousands of products. 

As a result, the store relied heavily on paid ads, driving up costs while failing to capitalize on organic traffic. Lozuri needed a reliable solution to help them maintain a consistent, search-optimized product listing.

Solutions

  • Automated keyword research for new products
  • Consistent, optimized product descriptions
  • Streamlined meta titles, meta descriptions, and image alt text
  • Faster product listing setup with aautomated search optimization

ConvertMate provided Lozuri with an easy way to automate their store's marketing. From keyword research to crafting meta descriptions and alt text, ConvertMate ensured that every product added to Lozuri’s catalog followed a format optimized for search engines. 

This automated process saved Lozuri’s team significant time and effort, allowing them to focus on scaling the business while ConvertMate handled their marketing side.

Results

  • Over 1,000 new products optimized for AI and search engines monthly
  • Increased organic traffic to 30.5k visits/month
  • Significant time savings
  • Improved profit margins due to lower reliance on paid ads

Using ConvertMate, Lozuri was able to automate search optimization for over 50,000 products and 750 collections, ensuring consistency and search and AI engine visibility across their entire catalog. 

This has not only improved their organic traffic to 30.5k website visits per month but also reduced the time spent on repetitive tasks, increasing overall profitability.

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