How Jokers Costume optimized 22,000 products for AI and search engines

Founded in 1912, Jokers Costume Mega Store is Australia's largest in-store costume retailer, selling over 25,000 costumes and accessories across decades, characters, and themes. 

Jokers also operates an eCommerce store to reach a broader audience, but with 22,000 products online, managing search optimizationmanually became an impossible task. That’s when Mark, the owner, discovered ConvertMate to help optimize their product listings and boost organic traffic.

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Jokers Costume Mega Store needed a scalable solution to optimize their 22,000 online products for AI and search engines. Mark wanted a tool that could automate keyword research, improve on-page elements, and reduce the store’s reliance on Google Ads to save profit margins.

• 22,000 products to optimize for AI and search engines
• 270,387 keywords to track
• 155 collections to manage
• High reliance on paid ads, impacting online sales margins

Before using ConvertMate, Jokers Costume Mega Store faced significant challenges in translating the uniqueness of their costumes into online descriptions. With such a big collection, manually optimizing and updating each product page was impossible, resulting in brief, generic descriptions.

The lack of search optimization forced the company to rely heavily on paid ads to drive traffic, cutting into their profit margins. Mark needed a solution that would work well with Shopify and automate their marketing.

• Automated keyword tracking for 22,000 products
• SEO-optimized product descriptions based on best-performing keywords
• Meta titles and meta descriptions that follow Google's CTR best practices
• Continuous monitoring

Using ConvertMate, Jokers Costume Mega Store automated their search optimization. ConvertMate tracks the best-performing keywords for every product and integrates with Google Search Console to monitor the store’s conversions, traffic, and sales.

Once the top keywords are identified, ConvertMate automatically updates product pages with optimized copy, meta descriptions, and titles, ensuring the entire store follows CRO and click-through rate best practices. Additionally, it makes the product descriptions more engaging for browsers, helping products stand out and rank better organically.