How London Christmas Company increased add-to-cart rate by 40%

The London Christmas Company, founded in 2020 in London, quickly gained recognition for its exquisite Christmas ornaments and keepsakes. Rooted in London’s festive traditions, they offer more than just decorations—each piece is a work of art, designed to capture the magic of the holiday season.

As its online presence grew, The London Christmas Company faced a new challenge—managing an expanding product collection while optimizing its pages for better customer engagement and higher conversion rates. They turned to ConvertMate to handle their CRO, search optimization, and boost overall performance of their eCommerce store.

• Constantly growing catalog 
• Time-consuming manual search and conversion rate optimization
• Need for consistent brand messaging

Before using ConvertMate, The London Christmas Company’s small team found it difficult to maintain high quality and engagement for each product page. 

The manual process of updating metadata, optimizing keywords, and refining page content for AI and search engines became a major bottleneck, slowing down the store’s ability to introduce and sell new products.

• Automatic product page updates
• Real-time performance monitoring
• Intelligent AI and search engine optimization

Using ConvertMate,  London Christmas automatically optimized product titles, product descriptions, metadata, and URL handles as new products were added to the store, saving the team hours of manual work.

We set up live conversion tracking for each product and constantly shared ideas to improve sales performance, based on data. Additionally, ConvertMate made sure to maintain The  London Christmas Company’s unique voice and style across every catalog item.