Marketing glossary

Brand awareness is how familiar people are with your brand and its products or services. It's about whether customers recognize and remember your company easily.

Brand consistency means keeping your brand's message, look, and feel the same everywhere your customers see it. This helps people recognize and trust your brand easily.

Brand equity is the extra value a brand name adds to a product or service, influencing customer perceptions and market performance. It reflects how much consumers trust and prefer a brand.

Brand guidelines are a set of rules that define how your brand looks, sounds, and feels. They ensure everyone creating content or marketing materials stays consistent.

Brand identity is how a company presents itself to the world through its name, logo, colors, and messaging. It's the visual and verbal elements that make a brand recognizable and unique.

Brand loyalty means customers consistently choose your products or services over competitors. It shows a strong trust and preference for your brand.

Brand messaging is the consistent story a company tells about itself, its values, and what it offers. It's how your brand communicates its unique personality to customers.

Brand perception is how your target audience views your brand based on their experiences and interactions. It shapes their feelings and opinions about your company.

Brand positioning defines how a brand is perceived in the minds of its target customers compared to competitors. It highlights what makes a brand unique and valuable.

Brand recall is how easily people remember your brand when prompted. It's crucial for consumers to think of your business first when they need a product or service you offer.

Brand recognition is how easily people can identify your brand by its logo, colors, or other unique elements. It means your brand is familiar to consumers, even without seeing its name.

Brand voice is how your business communicates with its audience, reflecting its unique personality and values through words. It shapes how people perceive your brand.

A color palette is a carefully chosen set of colors used consistently across a brand's marketing materials to create a recognizable and cohesive visual identity. It helps evoke specific emotions and communicate brand personality.

Logo design is the process of creating a unique visual symbol or emblem for a brand. It helps businesses become easily recognizable and memorable to their audience.

Rebranding is changing a company's corporate image, including its name, logo, design, or messaging. It aims to create a new identity that better reflects its current goals.

Typography is the art of arranging type to make written language clear, readable, and visually appealing. It significantly impacts how your brand's message is received.

A unique selling proposition (USP) is what makes your product or service stand out from competitors. It highlights the specific benefit only you provide, giving customers a clear reason to choose you.

A value proposition clearly explains why a customer should choose your product or service. It highlights the unique benefits and value you offer compared to competitors.