Marketing glossary

An abandoned cart email is a follow-up message sent to customers who added items to their online shopping cart but left without completing the purchase. It aims to remind them of their items and encourage them to return and finish their order.

Category page optimization improves e-commerce listing pages to enhance user experience, boost search engine visibility, and drive sales by making products easy to find.

Checkout optimization is making the online purchase process smooth and easy for customers. The goal is to reduce abandoned carts and increase sales by improving every step from cart to confirmation.

Cross-selling encourages customers to buy related or complementary items to what they are already purchasing. It helps increase the value of each sale by offering more solutions.

Customer reviews are feedback shared by people who have bought or used a product or service. They help new customers make informed decisions and build trust for businesses.

E-commerce marketing uses digital strategies to drive traffic, convert visitors into customers, and retain them for online stores. It focuses on promoting products sold through websites.

A loyalty program rewards customers for their continued purchases and engagement, encouraging repeat business and building stronger relationships. It turns one-time buyers into loyal advocates.

Post-purchase emails are automated messages sent to customers after they buy something. They help build loyalty, provide important information, and encourage future purchases.

Product bundling is when you sell several different products together as one package for a single price. It often provides a better deal for customers and increases sales for businesses.

A product description explains what an item is, its features, and benefits to help customers decide if they want to buy it. It aims to persuade and inform.

Product page optimization involves enhancing an e-commerce product page's elements to boost conversion rates and encourage visitors to make a purchase. It focuses on clarity, persuasion, and user experience.

Product ratings are star-based scores customers give products, often from 1 to 5 stars. They help potential buyers quickly judge a product's quality and satisfaction.

Product title optimization means making your product names on e-commerce sites clear and appealing. It helps customers find your products easily and encourages them to click and buy.

A referral program encourages existing customers to recommend your products or services to new customers, often in exchange for rewards. It leverages word-of-mouth marketing for growth.

A review request email asks customers to share their feedback and ratings about a product or service they purchased. These emails aim to gather social proof and build trust with potential buyers.

Shipping optimization streamlines the delivery process for e-commerce businesses, aiming to reduce costs, improve delivery times, and enhance the overall customer experience.

A size guide provides detailed measurements and fitting information to help online shoppers choose the correct product size, reducing uncertainty and returns.

Upselling is a strategy where you encourage customers to buy a more expensive or premium version of a product they are already interested in. It aims to increase the value of each sale by offering enhanced solutions.

A welcome email series is an automated set of emails sent to new subscribers or customers after they join your list. It introduces your brand, sets expectations, and guides them on their next steps.

A win-back campaign aims to re-engage inactive customers who haven't made a purchase or interacted with your brand in a while. It uses targeted messages to bring them back.