Marketing glossary

A blog post is an article published on a website's blog, sharing information, ideas, or news to engage an audience and drive traffic. It helps businesses connect with customers and improve online visibility.

A brand style guide is a rulebook that defines how your brand looks, sounds, and feels across all communications, ensuring consistency and recognition. It helps everyone on your team present a unified brand image.

A case study tells a story about how a customer used your product or service to solve a problem and achieve success. It's a detailed example showing real results.

Content ROI measures the financial return on investment from content marketing efforts. It helps businesses understand if their content creation is generating more value than its cost.

Content amplification is the strategic process of maximizing the reach and engagement of your marketing content. It ensures your valuable content gets seen by a wider, relevant audience.

The content approval process is a structured workflow ensuring all marketing materials meet quality standards and brand guidelines before publication. It defines who reviews and approves content at each stage.

A content audit is a systematic review of all content assets to evaluate their performance, relevance, and effectiveness. It helps identify strengths and weaknesses to inform future content strategy.

A content brief is a document that guides content creators by outlining the goals, audience, key messages, and requirements for a piece of content. It ensures everyone is on the same page.

A content calendar helps marketing teams plan, organize, and schedule all their content, like blog posts, social media updates, and emails, in advance. It ensures a consistent and strategic approach to content creation.

Content collaboration is when multiple people work together to create, edit, and publish content. It helps teams produce better content faster and more efficiently.

Content decay is the natural decline in a piece of content's performance over time, losing traffic, engagement, and search engine ranking. It signals that content may be outdated or less relevant to its audience.

Content distribution is the process of promoting and sharing your content across various channels to reach your target audience. It ensures your valuable content gets seen by the right people at the right time.

Content engagement measures how much people interact with your online content, like articles, videos, or social media posts. It shows if your audience finds your content interesting and valuable.

Content guidelines are rules and standards that ensure all your marketing materials are consistent in tone, style, and quality. They help teams create unified and effective content.

A content hub is a central, organized online location where a brand publishes and curates all its related content, such as blog posts, videos, and guides, to educate its audience. It acts as a go-to resource for specific topics.

A content library is a centralized, organized collection of all your marketing materials, like blog posts, videos, images, and guides. It helps your team easily find, reuse, and manage content.

Content mapping is the strategic process of planning and aligning content with specific customer journey stages and audience needs. It ensures relevant content reaches people at the right time.

Content marketing is creating and sharing valuable, relevant, and consistent content to attract and keep a clearly defined audience, ultimately driving profitable customer action.

Content refresh means updating existing online material to keep it accurate, relevant, and engaging for your audience. It helps improve search engine rankings and user experience.

Content repurposing means taking existing content and changing its format or updating it to reach new audiences or platforms. It helps you get more value from your marketing efforts.

Content scoring assigns a numerical value to content pieces based on engagement, relevance, and performance metrics. It helps marketers prioritize and optimize their content strategy effectively.

Content strategy is a plan for creating, publishing, and managing useful content to achieve specific business goals, ensuring all content has a clear purpose and audience.

Content taxonomy is a structured system for organizing digital content using categories, tags, and metadata, making it easier for users to find and for systems to manage content efficiently.

Content velocity measures how quickly a marketing team creates and distributes new content. It focuses on the speed and frequency of content production and publication.

A content workflow is a structured sequence of steps that content goes through from idea to publication. It ensures efficiency, consistency, and quality in content creation.

A downloadable resource is a piece of content, like an ebook or template, that users can save to their device. Marketers often use them to gather contact information from potential customers.

An e-book is a digital book, often a PDF, used by businesses to share valuable information and educate their audience. It's a common content marketing tool for lead generation.

An editorial calendar is a schedule that helps marketing teams plan, organize, and track all their content creation and publication efforts across different channels.

Evergreen content is information that stays fresh and relevant to readers for a long time, providing continuous value and driving traffic without constant updates.

Flesch reading ease measures how easy your text is to understand. A higher score means your content is more accessible to a wider audience, improving engagement.

Guest blogging is when you write an article for another company's website. It helps you share your expertise, reach new audiences, and gain valuable links back to your own site.

An infographic is a visual way to present information, data, or knowledge quickly and clearly. It uses images, charts, and minimal text to explain complex topics easily.

Interactive content requires active participation from the user, like quizzes or calculators, to boost engagement and gather valuable data.

A pillar page is a comprehensive, long-form content piece that covers a broad topic in depth, serving as the central hub for related, more specific content. It's key for SEO and content organization.

Podcast marketing involves promoting a business, product, or service through audio content, either by hosting a podcast or advertising on existing shows. It connects with audiences through engaging, long-form audio.

A readability score tells you how easy your text is to read and understand. It helps marketers ensure their content connects with a broad audience.

Storytelling in marketing uses narratives to connect with audiences emotionally, making messages memorable and driving engagement and action. It helps brands build trust and create deeper relationships.

Thought leadership is when an individual or company becomes a recognized authority in their industry, sharing unique insights that influence and guide others.

Time to read is an estimate of how long it takes an average person to read a piece of content. It helps set expectations for your audience.

A topic cluster organizes related content around a central "pillar page" to improve SEO and user experience. It creates a network of internal links, showing search engines content authority.

User-generated content (UGC) is any form of content created by people, not brands, about a brand or product. This includes reviews, social media posts, videos, and photos.

Video marketing uses videos to promote a product, service, or brand. It helps engage audiences, boost brand awareness, and drive conversions across various platforms.

A whitepaper is an authoritative, in-depth report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It's often used to promote a product or service.