Marketing glossary

Best time to post refers to the specific hours and days when your social media content is most likely to be seen and engaged with by your audience. It helps maximize your reach and impact.

A brand ambassador is a person who represents and promotes a brand positively to their network, often through social media, helping to build brand awareness and drive sales. They typically embody the brand's values and share their genuine experiences.

A brand partnership is when two or more companies team up to promote products or services, sharing resources and reaching new audiences for mutual benefit.

Brand reputation management involves monitoring and influencing how your brand is perceived by the public. It's about building and maintaining a positive image through various online and offline efforts.

Carousel ads let you show multiple images or videos in a single ad unit on social media. Users can swipe through to see different products, features, or parts of a story.

Collection ads are a mobile-first ad format on social media that combines a hero image or video with multiple product listings, offering a seamless shopping experience.

Comment moderation is the process of reviewing and managing user-generated comments on online platforms to ensure they are appropriate and align with community guidelines.

Community management involves nurturing and engaging an online audience around a brand or product. It builds relationships and fosters a sense of belonging among users.

Content pillars are foundational, broad topics that support your overall marketing strategy, helping organize content and establish brand authority.

The creator economy empowers individuals to monetize their skills and content online, often through platforms and direct audience engagement. It includes content creators, influencers, and artists earning income from their digital work.

Crisis management in social media involves strategic planning and rapid response to negative events or public backlash to protect brand reputation and maintain audience trust.

Custom audiences are groups of people identified by their past interactions with your business, used for highly targeted advertising campaigns on social media.

Employee advocacy is when employees promote their company's brand, products, or services. They share positive messages and content across their personal networks, amplifying the company's reach.

Engagement rate measures how actively people interact with your content, combining likes, comments, shares, and clicks relative to your reach or followers.

Facebook Ads Manager is an all-in-one platform where businesses create, manage, and track their advertising campaigns across Facebook, Instagram, Messenger, and Audience Network. It's your central hub for paid social media efforts.

The Facebook Pixel is a piece of code you place on your website to measure, optimize, and build audiences for your advertising campaigns. It helps track visitor actions and improve ad targeting.

Facebook Shops allows businesses to create free online storefronts on Facebook and Instagram, enabling customers to browse and purchase products directly within the apps.

Facebook advertising allows businesses to display targeted ads to specific audiences across Facebook, Instagram, Messenger, and Audience Network. It's a powerful tool for reaching potential customers based on their interests and behaviors.

A hashtag strategy is a plan for using hashtags across social media to increase visibility, engage audiences, and track content performance. It helps organize posts and reach specific communities.

Influencer marketing involves partnering with individuals who have a dedicated following and credibility to promote products or services, leveraging their trust to reach target audiences.

Influencer outreach is the process of identifying, contacting, and building relationships with individuals who can influence potential customers to promote a brand or product.

Instagram Reels are short, entertaining vertical videos up to 90 seconds long, designed for quick consumption and discovery, helping businesses reach new audiences.

Instagram Shopping allows businesses to tag products in posts, stories, and Reels, turning their Instagram profile into a virtual storefront. Users can browse and purchase items directly within the app, streamlining the shopping experience.

Instagram Stories are short, full-screen photos or videos that disappear after 24 hours. They offer a quick, engaging way for businesses to share behind-the-scenes content and connect with their audience.

Instagram marketing uses the Instagram platform to promote products, services, or brands. It focuses on visual content to engage audiences and achieve business goals.

Lead generation ads are social media campaigns designed to collect contact information from potential customers directly within the ad platform. They make it easy for people to express interest in a product or service.

LinkedIn Sponsored InMail lets businesses send direct messages to LinkedIn members who are not connections, based on specific targeting criteria, to promote content or services. It's a powerful tool for reaching a highly targeted professional audience.

LinkedIn marketing uses the professional social network to achieve business goals like lead generation, brand building, and talent acquisition. It helps businesses connect with professionals, share valuable content, and run targeted ads.

Live shopping is an interactive online retail experience where brands showcase products through live video streams, allowing viewers to purchase items in real-time.

Lookalike audiences help you find new customers who share similar characteristics with your existing best customers. They expand your reach to people likely to be interested in your business.

A macro-influencer is a social media personality with a large following, typically between 100,000 and 1 million followers. They offer broad reach for marketing campaigns, helping brands connect with many potential customers.

Meta Business Suite is a free tool that helps businesses manage their Facebook and Instagram presence from one place. It simplifies posting, messaging, and ad management.

Micro-influencers are individuals with a smaller but highly engaged audience, typically 1,000 to 100,000 followers, who have strong credibility in a specific niche. They offer authentic connections and often drive better engagement for brands.

Nano-influencers are everyday people with smaller, highly engaged online followings, typically between 1,000 and 10,000 followers. They offer authentic connections with their audience.

Organic reach is how many unique people see your content without you paying for it. It's about your content naturally showing up in feeds or search results.

Pinterest marketing uses the visual discovery platform Pinterest to promote products, services, and content. Businesses create visually appealing "Pins" to attract users and drive traffic to their websites.

Post frequency refers to how often you share content on your social media channels. Finding the right balance is crucial to keep your audience engaged without overwhelming them.

Reach is the number of unique people who saw your content, while impressions are the total number of times your content was displayed, even if the same person saw it multiple times.

A saved audience is a group of people defined by specific targeting options on social media platforms that you can reuse for future ad campaigns. It helps advertisers quickly target the right people for their ads.

Shoppable posts allow users to buy products directly from social media feeds. They blend content with commerce, making it easier for customers to purchase items they see.

Snapchat marketing uses the Snapchat platform to reach a target audience through ads, organic content, and augmented reality filters to build brand awareness and drive engagement.

Social commerce allows customers to discover and purchase products directly within social media platforms, seamlessly blending shopping with social interaction. It streamlines the customer journey from discovery to purchase.

Social listening tracks and analyzes online conversations about your brand, industry, and competitors. It helps businesses understand public sentiment and identify trends to inform marketing strategies.

Social media ROI measures the value gained from social media efforts compared to the cost. It helps businesses understand if their social media activities are generating a positive return.

Social media algorithms are complex systems that determine which content users see in their feeds, aiming to personalize the experience and maximize engagement. They analyze various signals to rank and deliver relevant posts.

Social media analytics involves collecting and analyzing data from social media platforms to understand audience behavior and measure marketing performance. It helps optimize strategies and achieve business goals.

A social media calendar is a plan for scheduling social media content, helping businesses organize posts, track campaigns, and ensure consistent online presence. It outlines what, when, and where to publish.

A social media contest is a promotional event on platforms like Facebook or Instagram where users engage to win a prize, helping businesses boost visibility and gather leads.

Social media marketing is using platforms like Facebook, Instagram, and LinkedIn to connect with your audience, build your brand, and drive sales. It involves creating and sharing content, running ads, and interacting with followers to meet business goals.

Social proof is a psychological idea where people follow the actions of others. It builds trust by showing that many others have already chosen or approved something.

Social selling uses social media to build relationships with prospects, provide value, and ultimately generate sales leads. It focuses on engagement rather than direct pitching.

Sponsored content is material created by a brand but published by another entity, like an influencer or publication, to promote a product or service. It's designed to blend in with the host's regular content.

A sponsored post is a type of paid content on social media or websites that promotes a brand's product or service, blending in with organic content. It allows businesses to reach a wider audience and drive specific actions.

Story ads are short, full-screen advertisements that appear within social media stories. They offer an immersive way to reach audiences with engaging, temporary content.

TikTok Shop allows businesses to sell products directly through the TikTok app using shoppable videos, live streams, and product showcases, creating a seamless buying experience.

TikTok marketing uses the TikTok platform for brand promotion, advertising, and engaging with a massive audience through short-form video content and influencer collaborations.

Twitter marketing uses the Twitter platform to promote products, services, or brands. It involves sharing content, engaging with followers, and running ads to reach target audiences.

A user-generated content (UGC) campaign encourages customers to create and share content about a brand or product. It leverages authentic customer voices to build trust and increase brand visibility.

Viral marketing is a strategy where content spreads rapidly through sharing, much like a virus. It relies on people passing along marketing messages voluntarily.

YouTube marketing involves creating and optimizing videos for the platform to promote a brand, product, or service. It leverages video content to reach target audiences and achieve marketing goals.