Moderate 2-4 days 12 steps

Adobe Commerce to Wix Migration Guide

Adobe Commerce

Wix

This guide helps small businesses migrate from Adobe Commerce's complex enterprise platform to Wix's affordable, user-friendly ecommerce solution. Learn how to transition your store while reducing costs and technical complexity.

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Adobe Commerce to Wix Migration Preparation

Essential steps to successfully migrate from Adobe Commerce's enterprise platform to Wix's simplified ecommerce solution, focusing on data export and platform setup for small business needs.

Export Product Catalog and Customer Data

Use Adobe Commerce's native export functionality or API to extract your product catalog, including SKUs, descriptions, pricing, and inventory levels. Export customer data and order history through the admin panel's data export tools, ensuring all critical business information is preserved in CSV format for Wix import.

Audit and Simplify Product Catalog

Review your Adobe Commerce product catalog to identify essential items for migration, as Wix is optimized for smaller inventories. Consolidate product variants and remove outdated items to streamline your catalog for Wix's more straightforward product management system.

Choose Appropriate Wix Business Plan

Select between Business Basic ($27/mo), Business Unlimited ($32/mo), or Business VIP ($59/mo) based on your transaction volume and feature requirements. Consider the VIP plan if you need priority support during the transition from your enterprise Adobe Commerce setup.

Set Up Wix Store Structure

Create your Wix account and configure the basic store structure using their drag-and-drop editor. Set up product categories, payment gateways, and shipping zones to match your Adobe Commerce configuration, taking advantage of Wix's simplified setup process.

Configure Payment and Shipping Integration

Connect your existing payment processors and shipping carriers within Wix's streamlined integration system. Verify that your Adobe Commerce payment gateway configurations can be replicated in Wix, noting that some enterprise-level integrations may need simpler alternatives.

Plan Domain and SEO Transition

Prepare your domain transfer strategy and document critical SEO elements from your Adobe Commerce site, including meta tags and URL structures. Create a redirect plan to maintain search rankings when switching from Adobe Commerce's flexible URL system to Wix's standardized structure.

Adobe Commerce to Wix Migration Guide

A comprehensive 12-step process to migrate from Adobe Commerce to Wix, designed for small businesses seeking affordable simplicity. This guide covers data export, platform setup, and optimization for Wix's streamlined e-commerce environment.

Audit and Plan Your Adobe Commerce Data

1-2 days

Begin by conducting a thorough audit of your Adobe Commerce store to identify what data needs migration. Document your current product catalog, customer database, order history, and content pages. Since Wix has a 100-variant limit per product, you'll need to consolidate or restructure products with extensive variants. Create a migration plan that prioritizes essential data and identifies which complex features will be simplified.

Tips:

• Use Adobe Commerce's built-in reporting to generate comprehensive data lists
• Create a spreadsheet mapping your current products to simplified Wix structure
• Identify which Adobe Commerce extensions won't have Wix equivalents

Important:

• Wix's 100-variant limit may require significant product restructuring
• Complex B2B features from Adobe Commerce won't transfer to Wix

Export Data from Adobe Commerce

2-4 hours

Use Adobe Commerce's native export functionality to extract your store data. Navigate to System > Data Transfer > Export to download product catalogs, customer information, and order history as CSV files. For more complex data relationships, consider using Adobe Commerce's API endpoints or third-party migration tools like Cart2Cart. Ensure you export media files separately, including product images, category images, and content assets.

Tips:

• Export data in small batches to avoid timeout issues
• Use Adobe Commerce's API for real-time data if you need to keep the old store running
• Download all media files to a local folder with organized naming

Important:

• Large databases may require multiple export sessions
• Custom attributes may not export properly and need manual handling

Set Up Your Wix Account and Business Plan

1-2 hours

Create a new Wix account and select an appropriate business plan that includes e-commerce functionality. The Business Unlimited or Business VIP plans are recommended for stores migrating from Adobe Commerce. Set up your domain connection if you plan to use your existing domain, or purchase a new domain through Wix. Configure basic business information including store name, business address, and contact details in the Wix dashboard.

Tips:

• Choose Business VIP for priority support during migration
• Connect your existing domain early to avoid DNS propagation delays
• Enable Wix Analytics from the start to track migration progress

Important:

• Domain connection can take 24-48 hours to propagate fully
• Some Wix e-commerce features are only available on higher-tier plans

Select and Customize Your Wix Template

4-8 hours

Browse Wix's e-commerce templates and select one that closely matches your brand aesthetic and functional needs. Use the Wix Editor to customize colors, fonts, and layout to match your Adobe Commerce store's branding. Focus on creating a clean, mobile-responsive design that takes advantage of Wix's simplified user experience. Configure your homepage layout, navigation menu, and essential pages like About Us and Contact.

Tips:

• Choose templates specifically designed for your industry for better conversion rates
• Use Wix's brand kit feature to maintain consistent colors and fonts
• Test mobile responsiveness frequently as you customize

Important:

• Template changes after going live can be more difficult to implement
• Some advanced design customizations may require Corvid by Wix coding

Configure Product Categories and Structure

2-3 hours

Set up your product category structure in Wix before importing products. Navigate to Store Manager > Products and create your main categories and subcategories based on your simplified product structure from step 1. Configure product filters and sorting options that will help customers navigate your simplified catalog. Remember that Wix's category structure is less complex than Adobe Commerce, so focus on clear, intuitive organization.

Tips:

• Keep category names short and SEO-friendly
• Use Wix's collection pages to create dynamic product groupings
• Set up product filters that match your most common customer search patterns

Important:

• Deep category hierarchies don't work well in Wix's simplified structure
• Category URLs will change from your Adobe Commerce structure

Import and Configure Products

1-3 days

Import your products using Wix's CSV import feature in Store Manager > Products > Import Products. Map your Adobe Commerce product data to Wix's product fields, ensuring product names, descriptions, prices, and SKUs transfer correctly. Upload product images through Wix's media manager and assign them to products. For products with more than 100 variants, split them into separate products or consolidate variants to fit Wix's limitations.

Tips:

• Use Wix's product import template to ensure proper formatting
• Optimize product images for web before uploading to improve site speed
• Set up product SEO settings during import for better search visibility

Important:

• Products with 100+ variants must be restructured or split
• Custom product attributes from Adobe Commerce may not have direct Wix equivalents

Import Customer Data

3-6 hours

Import your customer database using Wix's customer import functionality in the Contacts app. Clean and format your Adobe Commerce customer export to match Wix's required fields including name, email, phone, and address information. Note that customers will need to reset their passwords since encrypted passwords cannot be migrated. Set up customer groups or segments in Wix to maintain any customer categorization from your Adobe Commerce store.

Tips:

• Clean duplicate customer records before importing
• Send password reset instructions to customers before launch
• Use Wix's customer tags to recreate Adobe Commerce customer groups

Important:

• Customer passwords cannot be migrated and must be reset
• Customer order history links will be broken initially

Set Up Payment Processing

2-4 hours

Configure payment methods in Wix Payments or connect third-party payment processors like PayPal, Stripe, or Square. Navigate to Store Manager > Payment Methods to enable your preferred options. Set up payment processing fees, currency settings, and any payment-specific tax configurations. Test payment processing in Wix's sandbox environment to ensure smooth checkout experiences for customers.

Tips:

• Wix Payments offers the best integration but check if it's available in your region
• Enable multiple payment methods to reduce cart abandonment
• Set up payment confirmation emails and receipts

Important:

• Payment processor changes may affect customer saved payment methods
• Some regions have limited payment processor options in Wix

Configure Shipping and Tax Settings

3-5 hours

Set up shipping zones, rates, and methods in Store Manager > Shipping & Fulfillment. Configure shipping rules based on weight, price, or location to match your current Adobe Commerce shipping setup. Set up tax settings in Store Manager > Settings > Tax, configuring tax rates for different regions and product types. Enable automatic tax calculation if available in your region, or set up manual tax rules.

Tips:

• Use Wix's shipping calculator integration for real-time rates
• Set up free shipping thresholds to encourage larger orders
• Test tax calculations with sample orders from different locations

Important:

• Complex shipping rules from Adobe Commerce may need simplification
• International shipping configurations are more limited in Wix

Migrate Content and Create Essential Pages

1-2 days

Recreate important content pages from your Adobe Commerce store including About Us, Privacy Policy, Terms of Service, and FAQ pages. Use Wix's page editor to build these pages with proper formatting and SEO optimization. Migrate blog content if applicable, using Wix's blog feature to recreate posts and maintain content marketing efforts. Set up contact forms and customer service pages to maintain customer communication channels.

Tips:

• Use Wix SEO Wiz to optimize page content for search engines
• Create custom thank you and error pages for better user experience
• Set up Wix's live chat feature for customer support

Important:

• Blog post URLs will change and need redirects
• Some Adobe Commerce content widgets won't have Wix equivalents

Set Up URL Redirects and SEO

4-8 hours

Create 301 redirects from your Adobe Commerce URLs to corresponding Wix pages using Wix's URL redirect manager. Focus on redirecting high-traffic product pages, category pages, and important content pages to maintain SEO value. Set up Google Analytics and Google Search Console for your new Wix store. Configure meta titles, descriptions, and structured data for products and pages to maintain search engine visibility.

Tips:

• Use Google Analytics to identify your most important pages for redirect priority
• Set up Wix's SEO checklist to ensure all pages are optimized
• Submit your new sitemap to Google Search Console

Important:

• Not all Adobe Commerce URLs can be perfectly matched in Wix
• SEO rankings may temporarily drop during the transition period

Test and Launch Your Wix Store

1-2 days

Conduct comprehensive testing of your new Wix store including product browsing, cart functionality, checkout process, and payment processing. Test on multiple devices and browsers to ensure consistent performance. Verify that all redirects work properly and that customer accounts can be accessed. Once testing is complete, update your DNS settings to point to Wix, and monitor the site closely for the first few days after launch.

Tips:

• Create test orders using different payment methods and shipping options
• Ask friends or colleagues to test the user experience
• Set up Wix's site monitoring to track uptime and performance

Important:

• Monitor for broken links and missing images after launch
• Customer support volume may increase during the transition period

What will be migrated

products

Products, descriptions, SKUs, prices, images. Variants: Adobe Commerce supports Unlimited vs Wix's 100.

customers

Customer contact info, addresses, marketing preferences transfer. Passwords must be reset for security.

orders

Order history for reference. Consider importing last 3-6 months for customer service.

Common challenges and solutions

Key questions and considerations when migrating from Adobe Commerce's enterprise platform to Wix's simplified ecommerce solution for small businesses.

How long does it typically take to migrate from Adobe Commerce to Wix?

Migration timeline varies from 2-8 weeks depending on catalog size and customizations. Simple stores with under 1,000 products can migrate in 2-3 weeks, while complex stores with extensive customizations may take 6-8 weeks including testing and optimization.

Will I lose my search engine rankings when migrating to Wix?

There's risk of temporary SEO impact due to URL structure changes and platform differences. Implement 301 redirects from old Adobe Commerce URLs to new Wix URLs and submit updated sitemaps to minimize ranking loss during the transition.

Can I transfer my complete order history and customer data from Adobe Commerce?

Order history can be exported from Adobe Commerce's database but won't be fully functional in Wix's simpler system. Customer contact information transfers, but customers will need to create new accounts as password hashes aren't compatible between platforms.

What Adobe Commerce extensions and apps won't work on Wix?

Most Adobe Commerce extensions won't have direct equivalents due to Wix's simplified architecture. Advanced B2B features, complex inventory management, and enterprise integrations will need simpler Wix App Market alternatives or may not be available.

What advanced ecommerce features will I lose by switching to Wix?

You'll lose advanced features like multi-store management, complex pricing rules, advanced B2B functionality, and extensive customization options. Wix is designed for straightforward selling with basic inventory management and standard ecommerce features.

How much website downtime should I expect during migration?

Minimal downtime if planned properly - you can build your Wix store while Adobe Commerce remains live. The actual switch involves updating DNS settings, which typically takes 24-48 hours to fully propagate globally.

Should I migrate everything at once or test with a smaller product catalog first?

Start with a subset of your best-selling products to test Wix's capabilities and customer response. This approach helps identify potential issues and ensures the simplified platform meets your business needs before full migration.

Can I recreate my Adobe Commerce custom theme design in Wix?

Wix's drag-and-drop templates won't replicate complex Adobe Commerce customizations exactly. You'll need to adapt your design to Wix's template system, though the editor offers good flexibility for creating attractive, mobile-responsive stores.

How do I handle customer accounts and passwords during migration?

Customer passwords cannot be transferred due to different encryption methods between platforms. Notify customers about the migration and provide instructions for creating new accounts, or consider offering incentives for re-registration.

How do I manage orders and inventory during the migration process?

Maintain your Adobe Commerce store for ongoing operations while building on Wix in parallel. Plan the switch during low-traffic periods and have a clear cutoff point for final inventory sync to avoid overselling or order confusion.

What are the real cost savings of moving from Adobe Commerce to Wix?

Significant savings are possible - Adobe Commerce costs $2,000+/month while Wix Business plans range from $27-59/month. However, factor in potential revenue impact from reduced functionality and the one-time migration costs.

Can I migrate my product reviews and ratings from Adobe Commerce?

Product reviews can be exported from Adobe Commerce but will need manual import or recreation in Wix's review system. Consider using Wix's native reviews app or third-party review apps that might offer better import capabilities.