Moderate 2-4 days 12 steps

BigCommerce to Wix Migration Guide

BigCommerce
Wix

Migrate from BigCommerce to Wix for affordable, drag-and-drop simplicity that's perfect for small businesses with smaller product catalogs. This guide covers transferring your store data, products, and customer information seamlessly.

BigCommerce to Wix Migration Preparation

Essential steps to prepare for migrating your store from BigCommerce to Wix's affordable ecommerce platform, designed for small businesses seeking simplicity.

1

Export Your BigCommerce Store Data

Access your BigCommerce admin panel and export all essential data including products, customers, and orders via CSV files. Note that BigCommerce allows up to 250 product variants per export, so plan multiple exports if you have complex product configurations with many variants.

2

Choose Your Wix Business Plan

Select the appropriate Wix Business plan based on your needs: Business Basic ($27/mo) for essential features, Business Unlimited ($32/mo) for growing stores, or Business VIP ($59/mo) for priority support. Consider your expected traffic and storage requirements when making this decision.

3

Audit and Optimize Your Product Catalog

Review your BigCommerce product data and optimize it for Wix's streamlined approach, which works best with smaller, focused catalogs. Clean up product descriptions, consolidate similar items, and prepare high-quality images that will work well with Wix's drag-and-drop builder.

4

Plan Your Store Design and Layout

Explore Wix's ecommerce templates and plan how to recreate your store's key pages using their intuitive drag-and-drop editor. Take screenshots of your current BigCommerce store layout to reference important design elements and user flows you want to maintain.

5

Set Up Payment and Shipping Configuration

Research Wix's payment processing options and shipping settings to match your current BigCommerce setup. Document your existing payment gateways, tax settings, and shipping zones so you can replicate them in Wix's simplified but capable ecommerce system.

6

Prepare Customer Communication Strategy

Create a migration timeline and prepare to notify your customers about the transition to your new Wix store. Plan how you'll handle the temporary downtime and ensure customers know about any changes to account access or checkout processes.

BigCommerce to Wix Migration: Complete Step-by-Step Guide

A comprehensive 12-step migration process designed for small businesses moving from BigCommerce to Wix for affordable simplicity. This guide addresses the critical variant limit reduction from 250 to 100 and ensures smooth transition of all essential business data.

1

Export Data from BigCommerce

2-3 hours

Navigate to BigCommerce admin panel and access the 'Products' section to export your product catalog via CSV. Use the built-in export feature under 'Products > Export' to download product data, including variants, pricing, and inventory. Export customer data from 'Customers > Export' and order history from 'Orders > Export'. Create separate exports for categories, coupons, and any custom fields you've configured.

Tips:
  • • Export data in smaller batches if you have a large catalog to avoid timeout errors
  • • Include all product images URLs in the export for easier migration
  • • Document any custom fields or attributes that may need manual recreation
Important:
  • • BigCommerce exports may not include all custom app data or third-party integrations
  • • Product variants exceeding 100 per product will need consolidation before import
2

Analyze and Optimize Product Variants

3-4 hours

Review your exported product data to identify items with more than 100 variants, as Wix has a 100-variant limit compared to BigCommerce's 250. Create a spreadsheet to track products that need variant consolidation or splitting into separate products. Consider combining similar variants or creating product bundles to work within Wix's constraints. Plan which variants are most important for your business and prioritize accordingly.

Tips:
  • • Group similar variants by color families or size ranges to reduce total count
  • • Consider creating separate products for significantly different variants
  • • Use Wix's product options feature for simple variations like size and color
Important:
  • • Reducing variants may impact SEO if individual variants had specific URLs
  • • Customer favorites or wishlists linked to specific variants will be lost
3

Set Up Wix Account and Business Plan

1 hour

Create your Wix account and select an appropriate business plan that includes e-commerce functionality. Choose between Business Basic, Business Unlimited, or Business VIP based on your storage and bandwidth needs. Enable the Wix Stores app from the App Market, which is essential for e-commerce functionality. Configure your basic store settings including currency, units of measurement, and business information.

Tips:
  • • Business Unlimited plan offers the best value for most small businesses migrating from BigCommerce
  • • Take advantage of Wix's 14-day money-back guarantee to test the platform
  • • Connect your domain immediately to avoid downtime during the migration
Important:
  • • Wix's transaction fees apply to lower-tier plans, factor this into your budget
  • • Some advanced e-commerce features may require higher-tier plans or apps
4

Select and Customize Wix Theme

4-6 hours

Browse Wix's e-commerce templates and select one that matches your brand aesthetic and functional requirements. Use Wix's drag-and-drop editor to customize colors, fonts, and layout to match your BigCommerce store's branding. Configure the header, footer, and navigation menu structure to provide familiar user experience for existing customers. Set up essential pages like About Us, Contact, and FAQ using Wix's page templates.

Tips:
  • • Choose a template with similar layout to your BigCommerce store for easier customer transition
  • • Use Wix's brand kit feature to maintain consistent colors and fonts throughout
  • • Preview your design on mobile devices as Wix automatically creates mobile versions
Important:
  • • Once you publish your site, switching templates becomes more difficult
  • • Custom CSS options are limited compared to BigCommerce's theme customization
5

Import and Configure Products

6-8 hours

Use Wix's CSV import feature to upload your optimized product catalog through the Store Manager. Map your BigCommerce product fields to corresponding Wix fields, ensuring product names, descriptions, prices, and SKUs transfer correctly. Upload product images either through the CSV or manually through the Wix Media Manager. Configure product categories, collections, and filters to help customers navigate your catalog effectively.

Tips:
  • • Test import with a small batch first to ensure field mapping is correct
  • • Use Wix's bulk edit feature to quickly update multiple products after import
  • • Optimize product images for web before uploading to improve site speed
Important:
  • • Large product catalogs may require multiple import sessions to avoid timeouts
  • • Complex product relationships or bundles may need manual recreation
6

Import Customer Data

2-3 hours

Import your customer database using Wix's customer import feature, mapping fields like name, email, phone, and address information from your BigCommerce export. Create customer groups or segments based on purchase history or customer value to maintain your marketing organization. Send welcome emails to existing customers informing them of the platform change and any new account access procedures. Set up customer accounts and ensure login functionality works properly.

Tips:
  • • Clean up duplicate or invalid email addresses before importing
  • • Create VIP customer groups for your best customers with special perks
  • • Test the customer login process thoroughly before going live
Important:
  • • Customer passwords cannot be migrated and will need to be reset
  • • Customer order history may not transfer completely depending on data structure
7

Configure Payment Processing

2-3 hours

Set up payment gateways through Wix Payments or integrate third-party processors like PayPal, Square, or Stripe that you may have used with BigCommerce. Configure accepted payment methods including credit cards, digital wallets, and any buy-now-pay-later options your customers expect. Test payment processing in sandbox mode before enabling live transactions. Set up tax calculations and ensure compliance with your local tax requirements.

Tips:
  • • Wix Payments offers competitive rates and seamless integration
  • • Enable multiple payment options to reduce cart abandonment
  • • Set up automated tax calculations for different regions you serve
Important:
  • • Payment processor changes may affect customer saved payment methods
  • • Verify PCI compliance requirements are met with your chosen payment solution
8

Set Up Shipping Configuration

3-4 hours

Configure shipping zones, rates, and methods in Wix Stores to match your BigCommerce shipping setup. Set up shipping calculators for different regions and integrate with carriers like USPS, UPS, or FedEx if you used real-time shipping rates. Create shipping rules for free shipping thresholds, expedited options, and international shipping policies. Configure local delivery or pickup options if applicable to your business model.

Tips:
  • • Use Wix's shipping calculator to provide accurate real-time rates
  • • Set up shipping confirmations and tracking number automation
  • • Create clear shipping policy pages to set customer expectations
Important:
  • • Complex shipping rules may need simplification to work within Wix's system
  • • International shipping configurations may differ from BigCommerce capabilities
9

Configure Tax Settings

2 hours

Set up tax calculations in Wix based on your business location and where you're required to collect sales tax. Configure automatic tax calculations for different states or countries using Wix's built-in tax engine or integrate with TaxJar for more complex tax scenarios. Ensure tax-exempt customer handling and proper tax reporting capabilities are in place. Test tax calculations across different shipping locations to verify accuracy.

Tips:
  • • Use Wix's automatic tax calculation feature for US sales tax compliance
  • • Set up tax-exempt customer groups for wholesale or B2B customers
  • • Regularly update tax rates to stay compliant with changing regulations
Important:
  • • Tax calculation complexity may be reduced compared to BigCommerce capabilities
  • • Ensure compliance with nexus laws in states where you have tax obligations
10

Migrate Content and SEO Elements

4-6 hours

Transfer your blog posts, landing pages, and other content from BigCommerce to Wix using copy-and-paste or content export tools. Recreate your site's navigation structure and internal linking to maintain SEO value. Set up meta titles, descriptions, and alt tags for all pages and products. Configure Wix SEO Wiz to optimize your site structure and implement schema markup for better search engine visibility.

Tips:
  • • Use Wix SEO Wiz to identify and fix SEO issues during migration
  • • Maintain similar URL structures where possible for SEO continuity
  • • Create an XML sitemap and submit to search engines after migration
Important:
  • • Some advanced SEO features from BigCommerce may not be available in Wix
  • • Blog functionality in Wix may be different from BigCommerce's blogging capabilities
11

Set Up 301 Redirects

3-4 hours

Create 301 redirects from your old BigCommerce URLs to corresponding Wix pages to preserve SEO rankings and prevent broken links. Use Wix's URL redirect manager to map old product pages, category pages, and blog posts to their new locations. Set up redirects for any custom landing pages or promotional URLs that customers might have bookmarked. Test all redirects to ensure they're working properly and not creating redirect chains.

Tips:
  • • Prioritize redirects for your highest-traffic and highest-converting pages
  • • Use Google Analytics to identify your most important pages for redirect priority
  • • Document all redirects for future reference and troubleshooting
Important:
  • • Wix has limitations on the number of redirects you can create
  • • Complex redirect rules may need simplification or manual management
12

Comprehensive Testing and Launch

4-6 hours

Conduct thorough testing of all website functionality including product browsing, cart operations, checkout process, and payment processing. Test customer account creation, login, and order management features. Verify that all forms, contact information, and automated emails are working correctly. Perform cross-browser and mobile device testing to ensure consistent user experience across all platforms before switching your domain to point to the new Wix store.

Tips:
  • • Create test orders using different payment methods and shipping options
  • • Have friends or family test the site to identify any usability issues
  • • Monitor site performance and loading speeds after launch
Important:
  • • Plan your launch during low-traffic periods to minimize impact of any issues
  • • Have a rollback plan ready in case critical issues are discovered after launch

What will be migrated

products
Products, descriptions, SKUs, prices, images. Variants: BigCommerce supports 250 vs Wix's 100.
customers
Customer contact info, addresses, marketing preferences transfer. Passwords must be reset for security.
orders
Order history for reference. Consider importing last 3-6 months for customer service.
categories
Product categories transfer but may need restructuring for Wix.
blog posts
Blog content requires manual migration. Preserve SEO metadata and publish dates.
reviews
Product reviews require migration tools or review apps that work on both platforms.
discount codes
Discount codes must be manually recreated in Wix.
custom fields
BigCommerce custom fields can map to Wix equivalents but require manual configuration.
redirects
URL redirects must be manually created in Wix to preserve SEO.
gift cards
Active gift card balances need manual transfer or recreation in Wix.

Post-migration verification checklist

Verify these items after your Wix store is live.

All products display correctly Critical

Browse catalog and verify images, prices, descriptions

Product variants work properly Critical

Test variant selection and inventory

Inventory levels are accurate Critical

Compare with BigCommerce export data

Checkout completes successfully Critical

Complete full test purchase with real payment

All payment gateways process correctly Critical

Test each configured payment method

Shipping calculations are accurate Critical

Test multiple addresses and zones

Tax calculations match expectations Critical

Verify for different locations

Customer accounts work

Test login, registration, password reset

Email notifications send Critical

Check order confirmations, shipping notices

301 redirects from BigCommerce work Critical

Test key URLs redirect correctly

SEO metadata preserved

Check meta titles and descriptions

Mobile site displays properly

Test on various devices

Site speed is acceptable

Compare performance to BigCommerce

Analytics tracking active

Verify Google Analytics data collection

No 404 errors Critical

Monitor Google Search Console

Common challenges and solutions

Key questions and answers for businesses migrating from BigCommerce to Wix, covering data migration, feature differences, and operational considerations for small to medium-sized stores.

How long does it typically take to migrate from BigCommerce to Wix?
A complete migration usually takes 2-4 weeks depending on your catalog size and customization needs. You'll need time to export data via CSV from BigCommerce, manually import products to Wix, rebuild your design using Wix's drag-and-drop editor, and thoroughly test before launch.
Will I lose my search engine rankings when switching from BigCommerce to Wix?
You may experience temporary SEO impact since URL structures will change and Wix has different SEO capabilities than BigCommerce. Plan to set up 301 redirects where possible and optimize your new Wix site's SEO settings, though Wix's SEO tools are more basic than BigCommerce's advanced options.
Can I transfer my complete order history and customer data from BigCommerce to Wix?
You can export order data via CSV from BigCommerce, but Wix doesn't allow direct import of historical orders - you'll mainly be able to transfer customer contact information. Consider keeping your BigCommerce account temporarily in read-only mode for order history reference, or export detailed reports before migration.
What BigCommerce apps and integrations won't be available on Wix?
Many advanced BigCommerce apps for inventory management, multi-channel selling, and complex shipping won't have direct Wix equivalents. Wix's App Market is smaller and focuses on simpler solutions suitable for small businesses, so you may need to simplify some processes or find workaround solutions.
What ecommerce features will I lose by switching from BigCommerce to Wix?
You'll lose advanced features like abandoned cart recovery (on lower Wix plans), complex product variants, advanced inventory management, and sophisticated shipping rules. Wix is designed for simpler catalogs, so businesses with complex product configurations may need to simplify their offerings.
How much downtime should I expect during the migration?
With proper planning, you can minimize downtime to just the DNS switching period (a few hours). Build your entire Wix site while BigCommerce remains live, then switch your domain once everything is tested and ready to go.
Is it difficult to recreate my BigCommerce store design in Wix?
Wix's drag-and-drop editor makes design easier for non-technical users, but you'll need to rebuild everything from scratch since themes aren't transferable. While Wix offers good design flexibility, you may not achieve the exact same look, especially if your BigCommerce store used custom code or advanced features.
Will my customers need to create new passwords after the migration?
Yes, customers will need to create new accounts and passwords on your Wix store since password data cannot be transferred for security reasons. Plan to communicate this change to customers before launch and consider offering incentives for account re-creation to maintain customer relationships.
How should I handle ongoing operations during the migration process?
Keep your BigCommerce store fully operational until the Wix site launches, updating inventory and processing orders normally. Avoid making major changes to BigCommerce during migration, and plan your launch timing around low-traffic periods to minimize disruption to sales.
How much money will I save by switching from BigCommerce to Wix?
You could save $12-$340+ monthly depending on your current BigCommerce plan, as Wix ranges from $27-$59/month versus BigCommerce's $39-$399+ pricing. However, factor in potential revenue impact from reduced features and any additional apps you might need to purchase on Wix.
Can I transfer my product reviews from BigCommerce to Wix?
Product reviews cannot be directly transferred between platforms due to different review system structures. You'll need to start fresh with reviews on Wix, so consider screenshotting important reviews for reference or reaching out to customers to encourage re-reviewing products after migration.
What's the best way to test my new Wix store before going live?
Use Wix's preview mode to test all functionality including checkout process, contact forms, and mobile responsiveness before connecting your domain. Create test orders, verify payment processing, and have team members review the site thoroughly since you can't easily revert once you've switched your domain from BigCommerce.

Ready to optimize after migration?

ConvertMate helps you optimize your new platform with AI-powered agents for content, SEO, and marketing automation

Need expert help?

Our migration specialists can guide you through the entire process

Schedule consultation

Ready to scale your marketing team?

Join 200+ marketing teams using AI agents to handle campaigns, optimize ads, and create content while they focus on strategy

Free 14-day trial
Setup in 5 minutes
Cancel anytime