Webflow to Square Online Migration Guide

Begin by exporting your Webflow CMS data through the Designer interface. Navigate to your CMS Collections and export each collection as CSV files. Since Webflow doesn't have built-in e-commerce data export for products, you'll need to manually document your product information, images, and descriptions. Take screenshots of your current site structure and design elements for reference during the migration.

Create your Square Online account and connect it to your existing Square POS system if you have one. This integration is crucial for achieving the unified retail experience you're seeking. Complete the basic business information setup including business name, address, and contact details. Verify your account and set up your Square Dashboard access to manage both online and offline sales channels.

Browse Square Online's template library and select a theme that closely matches your Webflow design aesthetic. Square Online offers responsive templates optimized for retail businesses. Customize the theme's colors, fonts, and layout to match your brand identity. Upload your logo and configure the header and footer sections to maintain brand consistency from your Webflow site.

Manually recreate your product catalog in Square Online using the product information documented from Webflow. Add product names, descriptions, prices, and upload high-quality images for each item. Configure product variants, inventory levels, and SKUs to match your current system. If you have a Square POS system, ensure products sync properly between online and offline channels for unified inventory management.

Set up Square's integrated payment processing system, which is one of the key advantages of this migration. Configure accepted payment methods including credit cards, digital wallets, and Square gift cards. Set up payment processing fees and ensure PCI compliance settings are properly configured. Test the payment flow to ensure seamless transactions that integrate with your POS system for unified reporting.

Export customer information from Webflow (if available through forms or CMS) and import it into Square's customer directory. Since Webflow doesn't have built-in customer management, you may need to compile customer data from various sources like contact forms, newsletter signups, or third-party integrations. Set up customer profiles in Square to enable unified customer experiences across online and in-store purchases.

Set up shipping zones, rates, and methods in Square Online to match your current fulfillment process. Configure shipping calculations based on weight, price, or flat rates as appropriate for your products. Integrate with shipping carriers if you use specific services, and set up local delivery options if you offer them through your physical store. Enable pickup options for customers who prefer to collect items in-store.

Configure tax settings in Square Online to automatically calculate sales tax based on customer location and your business requirements. Set up tax rates for different jurisdictions where you sell, and ensure compliance with local tax laws. If you have a physical store, configure tax settings to handle both online and in-store sales consistently. Enable automatic tax reporting features to streamline your accounting processes.

Manually recreate your essential pages from Webflow including About, Contact, Privacy Policy, and Terms of Service. Copy and paste content while reformatting it to fit Square Online's page editor. Create blog posts if you had a blog on Webflow, and set up any landing pages needed for marketing campaigns. Optimize content for SEO by adding meta descriptions and titles.

Configure your custom domain to point to Square Online, or set up a new domain if changing your web address. In Webflow, set up 301 redirects for important pages to maintain SEO value and ensure visitors don't encounter broken links. Create a redirect map for all critical pages, especially product pages and high-traffic content. Update your domain DNS settings to point to Square Online's servers.

Set up Google Analytics and other tracking tools on your Square Online site to maintain data continuity. Install Facebook Pixel, Google Ads tracking, and any other marketing tools you used with Webflow. Configure Square's built-in analytics to track both online and in-store performance for comprehensive business insights. Set up email marketing integrations and any other third-party tools essential to your business operations.