Wix to WooCommerce Migration Guide

Navigate to your Wix dashboard and go to Store Manager > Products. Use the export function to download your product catalog as a CSV file. Note that Wix's export includes basic product information but may require manual extraction of detailed descriptions and variant data. You'll need to manually copy complex product descriptions and images that aren't included in the CSV export.

In Wix, go to Contacts to export customer information and Orders section to export order history. Wix provides limited export options for customer data, so you may need to manually compile email lists and customer details. Order history export is available but formatting may need adjustment for WooCommerce compatibility.

Choose a WordPress-compatible hosting provider and install WordPress. Install the WooCommerce plugin from the WordPress repository and run through the initial setup wizard. Configure basic store settings including currency, location, and store address. This step establishes your new ecommerce foundation with unlimited scalability.

Choose a WooCommerce-compatible WordPress theme that matches your brand aesthetic and functional needs. Install and activate your chosen theme, then customize colors, fonts, and layout to match your previous Wix design. Configure theme-specific WooCommerce settings and ensure mobile responsiveness matches your expectations.

Use WooCommerce's built-in CSV importer or a plugin like WP All Import to upload your Wix product data. Map CSV columns to WooCommerce fields, ensuring product names, descriptions, prices, and SKUs import correctly. Manually upload product images and recreate any complex product variants that exceeded Wix's 100-variant limit.

Configure payment methods in WooCommerce by going to WooCommerce > Settings > Payments. Install and configure payment gateways that match or improve upon your Wix payment options, such as Stripe, PayPal, or Square. Test each payment method with small transactions to ensure proper functionality and webhook configuration.

Navigate to WooCommerce > Settings > Shipping to set up shipping zones and methods. Recreate your Wix shipping configuration, including flat rates, calculated shipping, and free shipping thresholds. Configure shipping classes for different product types and set up international shipping if applicable.

Import customer information using WooCommerce customer import tools or plugins like Import Export Suite. Create customer accounts with available data from Wix, noting that customers will need to reset passwords since Wix passwords cannot be exported. Send welcome emails to existing customers informing them of the platform change and new login procedures.

Set up tax configuration in WooCommerce > Settings > Tax to match your previous Wix tax setup. Configure tax rates for different locations, product types, and customer classes. Enable or disable tax-inclusive pricing based on your business model and integrate with tax automation services if needed for complex tax requirements.

Recreate important pages from your Wix site including About Us, Contact, Privacy Policy, Terms of Service, and FAQ pages. Copy content manually from Wix since direct content export isn't available. Set up WordPress menus and navigation to match your previous site structure and ensure all legal pages are properly linked.

Install a redirect plugin like Redirection or Yoast SEO Premium to create 301 redirects from your old Wix URLs to new WooCommerce URLs. Map product pages, category pages, and important content pages to maintain SEO value. Configure Google Search Console and Analytics for your new WordPress site and submit updated sitemaps.