Important metrics for Diva Boutique
Instagram followers
products managed
collections managed
The main objective of Diva Boutique is to get more organic traffic to their store.
Before using ConvertMate
Diva Boutique’s staggering growth is in part due to Vanessa’s eye on the newest trends. As she states: “I make sure we always get the latest trends first. We are always one step ahead. I have become pretty good at predicting trends.”
To stay ahead and offer the latest fashion to its clients, Diva Boutique is constantly releasing new styles. This means that they boast an impressive collection of more than 20,000 products and 1,300 collections.
Having focused on Instagram and paid ads to funnel new customers in, the store had not been optimized for search engine discoverability. Diva Boutique were looking to improve their SEO to grow their organic customers and improve their margins.
With 20,000 products, the task was too work intensive for the small marketing team. Doing audit, keyword research, content optimization and monitoring for each product was not feasible.
They looked for an SEO tool to help them undertake the Shopify SEO optimization of their eCommerce store.
This is where ConvertMate came in.
I was so impressed with the capabilities of the product and the opportunity it brings merchants with big inventory to improve SEO and organic traffic
After using ConvertMate
Using ConverMate, Diva Boutique were able to automate a large part of the SEO work.
In particular:
- SEO audit of their website, with keyword analysis, technical and on-page SEO
- Keyword research for all products and collections
- Product listing SEO optimization
- Collection SEO optimization
Using ConvertMate, Diva Boutique can improve their store’s SEO while having their team stay focused on social network marketing and paid ads.
Conclusion
Partnering with ConvertMate, Ophir, Marketing Manager at Diva Boutique has been able to automate the SEO optimization of their product and collection pages.
With an extensive online product catalogue of 20,000 products, this has significantly cut down time spent on manual and tedious tasks while improving organic traffic.
