Important metrics for Jokers Costume Mega Store
products managed
keywords tracked
collections managed
The main objective of Jokers Costume Mega Store is to reduce ad spend and increase organic traffic.
Before using ConvertMate
Jokers Costume Mega Store has spent years finding the best costume manufacturers and suppliers around the globe, bringing their collections to one centralized place for customers.
This means that their warehouse is a treasure trove of wonderful costumes for shoppers. Each with its own story to tell. The challenge for Mark was: how to translate this to an online experience?
With such an extensive collection of costumes, setting up the pages to show the uniqueness of each product was close to impossible. This meant that Mark had to describe their products in only a few words that could not show the magic behind the costume.
Additionally, setting up the store for SEO was also a task too great for manual optimization:
- tracking keywords for each products
- using these keywords in the copy
- monitoring for SEO performance
ConvertMate is a no-brainer to optimize for SEO such an extensive product range
After using ConvertMate
This is when Mark found ConvertMate. ConvertMate automatically sets up Jokers Costume Mega Store for SEO.
- With its SEO data set and integration to Google Search Console, ConverMate tracks the best performing keywords for each of the online store’s 22,000 products.
- Once that is done, ConvertMate uses the best performing keywords to improve the on-page SEO of each product.
- ConvertMate monitors SEO success and adapts the copy and keywords when needed.
Additionally, Mark was able to make their product descriptions more appealing to browsers.
And also make their meta titles and meta descriptions follow Google and Click-Through-Rate best practices.
After using ConvertMate, Jokers Costume Mega Store was able to optimize their store for SEO. A task that was not possible before due to the extensive catalogue of 22,000 costumes.
Conclusion
Partnering with ConvertMate, Mark, owner at Jokers Costume Mega Store has been able to automate the SEO optimization of his product and collection pages.
With an extensive online product catalogue of 22,000 products, this has significantly cut down time spent on manual and tedious tasks while improving organic traffic.
