Important metrics for Lozuri
new products per month
products managed by ConvertMate
collections managed by ConvertMate
The main objective of Lozuri is to improve the SEO of their products and collections.
Before using ConvertMate
One of Lozuri’s main value propositions is the extensive product listing of fashion accessories it has on its website.
In order to do this, the team is constantly adding new products to the store. They did not have the time to set up the products for optimal SEO.
In particular:
- Doing the keyword research
- Crafting optimized descriptions, meta titles, meta descriptions and Alt text for images.
- Product description format that differed between products. This was not acceptable for a luxury store.
- Over investment in ads to compensate for lack of organic traffic to the store.
ConvertMate is a game changer to help us set up our product listings. Highly recommend working with them.”
After using ConvertMate
Using ConvertMate, the marketing team at Lozuri has been able to automate product and collection copy for optimal SEO.
They have been able to automate:
- Keyword research Description crafting using the same format
- Meta descriptions and meta titles crafting using the same format
- Image Alt Text crafting
For over 1,000 products added per month this is a huge time gain for the team.
Additionally, they have been able to grow organic traffic. Thus increasing their profit margins.
Conclusion
Partnering with ConvertMate, Rob and the marketing team at Lozuri have been able to automate the SEO optimization of their product and collection pages.
With new launches every week, this has significantly cut down time spent on manual and tedious tasks while improving organic traffic.
