Important metrics for MoveActive
brand for pilates, yoga and barre
products managed by ConvertMate
collections managed by ConvertMate
The main objective of MoveActive is to improve their SEO.
Before using ConvertMate
MoveActive is a fashion brand with weekly launches year round. New trendy products are constantly added to the catalogue.
Before using ConvertMate, the marketing team had to create product listings manually:
- This took up critical time that the team could have allocated to other value added tasks.
- This also meant that product pages differed in time. The meta titles, meta descriptions and product descriptions were not formatted in the same way across the catalogue.
To compensate, MoveActive had to over-invest in ads to acquire new D2C customers. A tool tailor made for Shopify SEO was needed.
We can manage SEO without having a dedicated internal resource
After using ConvertMate
This is when Sahar found ConvertMate. With ConvertMate, MoveActive has improved how they craft their product listings and optimize their store for SEO.
When it comes to SEO, the marketing team doesn’t need to juggle between different tools such as SEMrush and Ahrefs, Google Search Console or ChatGPT. Everything is done automatically by ConvertMate:
- Keyword research with live data
- Product and collection copy
- On-page SEO optimizations
- Performance & organic traffic monitoring
This ensures that the store is set up best for SEO at all times.
Additionally, the eCommerce team does not need to spend time crafting product pages when importing new products. ConvertMate takes care of it. The team is sure that all products follow the same format at all times.
Recently they had to input a Warning Paragraph in their descriptions. This was important to show the consumer which precautions to take when buying MoveActive products.
MoveActive also unified the structure of their meta titles across all their catalogue. This is important branding wise.
Sahar and her team at MoveActive saved hours of work and are sure that their store is optimized for organic search.
Conclusion
Partnering with ConvertMate, Sahar and the marketing team at MoveActive have been able to automate the SEO optimization of their product and collection pages.
With new launches every week, this has significantly cut down time spent on manual and tedious tasks while improving organic traffic.
