Important metrics for Schuhbidu
brands
products managed
collections managed
The main objective of Schuhbidu is to set up and SEO-optimize their product listings.
Before using ConvertMate
Schuhbidu is historically a brick and mortar business. 75% of Schuhbidu’s sales are done in their physical stores. They import 50 to 100 new products every week from a large variety of suppliers.
For simplicity, the team at Schuhbidu have only maintained meta fields for these products (material, shoe type, gender, size, etc.) On their online store, the meta fields were shown as a description of the product.
The challenge this caused is:
- Descriptions were not SEO optimized using relevant keywords for each products
- It impacted the conversion rate on the products
In 2024, the ambition of the brand is to accelerate its eCommerce sales. In order to achieve this, they needed to optimize their product listings for search engine discoverability. Their team was too limited to do this manually.
We only manage meta fields for all our products. ConvertMate was able to generate SEO optimized product listings from these meta fields for all our products. We would not have been able to do it without.
After using ConvertMate
With ConvertMate, Schuhbidu has managed to improve their product listing automatically from their existing meta fields. What they did not have time to do before, ConvertMate does it automatically.
For all 3,000 products:
- ConvertMate conducts a keyword research
- ConvertMate creates a product description from the information in the product meta field and using the most relevant keywords
- ConvertMate creates a meta title and meta description from the information in the product meta field and using the most relevant keywords
With ConvertMate, Schuhbidu have automated the creation of product listings. A task that they could not manage before.
Conclusion
Partnering with ConvertMate, Schuhbidu has been able to automate the SEO optimization of their product and collection pages.
With an extensive online product catalogue of 3,000 products, this has significantly cut down time spent on manual and tedious tasks while improving organic traffic.
